The role of personal data value, culture and self-construal in online privacy behaviour.

Personal data is ubiquitous in the digital world, can be highly valuable in aggregate, and can lead to unintended intrusions for the data creator. However, individuals' expressions of concern about exposure of their personal information are generally not matched by their behavioural caution. On...

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Autores principales:	Piers Fleming, Andrew P Bayliss, S Gareth Edwards, Charles R Seger
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/089ff16699544d44bbfb2bdf15c03b2a
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spelling	oai:doaj.org-article:089ff16699544d44bbfb2bdf15c03b2a2021-12-02T20:06:55ZThe role of personal data value, culture and self-construal in online privacy behaviour.1932-620310.1371/journal.pone.0253568https://doaj.org/article/089ff16699544d44bbfb2bdf15c03b2a2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0253568https://doaj.org/toc/1932-6203Personal data is ubiquitous in the digital world, can be highly valuable in aggregate, and can lead to unintended intrusions for the data creator. However, individuals' expressions of concern about exposure of their personal information are generally not matched by their behavioural caution. One reason for this mismatch could be the varied and intangible value of personal data. We present three studies investigating the potential association between personal data value and privacy behaviour, assessing both individual and cross-cultural differences in personal data valuation, comparing collectivist and individualistic cultures. Study 1a, using a representative UK sample, found no relationship between personal data value and privacy behaviour. However, Study 1b found Indian (collectivist) participants' privacy behaviour was sensitive to personal data value, unlike US (individualist) participants. Study 2 showed that in a UK sample, privacy behaviour was sensitive to personal data value but only for individuals who think of themselves as more similar to others (i.e., self-construe as similar, rather than different). We suggest those who prioritise group memberships are more sensitive to unintentional disclosure harm and therefore behave in accordance with personal data valuations-which informs the privacy concern-behaviour relationship. Our findings can suggest approaches to encourage privacy behaviours.Piers FlemingAndrew P BaylissS Gareth EdwardsCharles R SegerPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 7, p e0253568 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Piers Fleming Andrew P Bayliss S Gareth Edwards Charles R Seger The role of personal data value, culture and self-construal in online privacy behaviour.
description	Personal data is ubiquitous in the digital world, can be highly valuable in aggregate, and can lead to unintended intrusions for the data creator. However, individuals' expressions of concern about exposure of their personal information are generally not matched by their behavioural caution. One reason for this mismatch could be the varied and intangible value of personal data. We present three studies investigating the potential association between personal data value and privacy behaviour, assessing both individual and cross-cultural differences in personal data valuation, comparing collectivist and individualistic cultures. Study 1a, using a representative UK sample, found no relationship between personal data value and privacy behaviour. However, Study 1b found Indian (collectivist) participants' privacy behaviour was sensitive to personal data value, unlike US (individualist) participants. Study 2 showed that in a UK sample, privacy behaviour was sensitive to personal data value but only for individuals who think of themselves as more similar to others (i.e., self-construe as similar, rather than different). We suggest those who prioritise group memberships are more sensitive to unintentional disclosure harm and therefore behave in accordance with personal data valuations-which informs the privacy concern-behaviour relationship. Our findings can suggest approaches to encourage privacy behaviours.
format	article
author	Piers Fleming Andrew P Bayliss S Gareth Edwards Charles R Seger
author_facet	Piers Fleming Andrew P Bayliss S Gareth Edwards Charles R Seger
author_sort	Piers Fleming
title	The role of personal data value, culture and self-construal in online privacy behaviour.
title_short	The role of personal data value, culture and self-construal in online privacy behaviour.
title_full	The role of personal data value, culture and self-construal in online privacy behaviour.
title_fullStr	The role of personal data value, culture and self-construal in online privacy behaviour.
title_full_unstemmed	The role of personal data value, culture and self-construal in online privacy behaviour.
title_sort	role of personal data value, culture and self-construal in online privacy behaviour.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/089ff16699544d44bbfb2bdf15c03b2a
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The role of personal data value, culture and self-construal in online privacy behaviour.

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