Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups
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MGIMO University Press
2011
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oai:doaj.org-article:08cd2c2e32f043b4931de5bcc14967152021-11-23T14:50:48ZProblems and Function of Naming in Perception of Advertising Messages by Different Target Groups2071-81602541-909910.24833/2071-8160-2011-5-20-232-234https://doaj.org/article/08cd2c2e32f043b4931de5bcc14967152011-10-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/2111https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099.D. O. SkokMGIMO University PressarticleInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 5(20), Pp 232-234 (2011) |
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DOAJ |
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DOAJ |
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EN RU |
topic |
International relations JZ2-6530 |
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International relations JZ2-6530 D. O. Skok Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
description |
. |
format |
article |
author |
D. O. Skok |
author_facet |
D. O. Skok |
author_sort |
D. O. Skok |
title |
Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
title_short |
Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
title_full |
Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
title_fullStr |
Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
title_full_unstemmed |
Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups |
title_sort |
problems and function of naming in perception of advertising messages by different target groups |
publisher |
MGIMO University Press |
publishDate |
2011 |
url |
https://doaj.org/article/08cd2c2e32f043b4931de5bcc1496715 |
work_keys_str_mv |
AT doskok problemsandfunctionofnaminginperceptionofadvertisingmessagesbydifferenttargetgroups |
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