Imperatives of global digital platform management

The article critically analyses the phenomenon of global digital platforms, which have become key actors in the international movement of factors of production and studies the approaches to their management. The methodological basis of the research includes the main provisions of the emerging theory...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Evgeny N. Smirnov, Sergey A. Lukyanov
Formato:	article
Lenguaje:	RU
Publicado:	Ural State University of Economics 2020
Materias:	global digital platform platform ecosystem digitalization business models transnational corporation strategic management Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/0933b4e513a041d9a2d3276b59eef8e9
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:0933b4e513a041d9a2d3276b59eef8e9
record_format	dspace
spelling	oai:doaj.org-article:0933b4e513a041d9a2d3276b59eef8e92021-12-02T08:40:39Z Imperatives of global digital platform management10.29141/2218-5003-2020-11-4-52218-5003https://doaj.org/article/0933b4e513a041d9a2d3276b59eef8e92020-09-01T00:00:00Zhttp://upravlenets.usue.ru/en/issues-2020/669-2017-01-24-06-16-07https://doaj.org/toc/2218-5003The article critically analyses the phenomenon of global digital platforms, which have become key actors in the international movement of factors of production and studies the approaches to their management. The methodological basis of the research includes the main provisions of the emerging theory of ecosystems and digital platforms, questioning the postulates of theories of international business and strategic management. The article uses the methods of comparative, structural and system-based analysis in the context of their application for assessing digital transformation and managing global digital platforms. The study shows that universal determinants and competitive advantages of global digital platforms are the following: the ability to overcome trade barriers; providing liquidity through transactions; low marginal cost; more efficient use of assets and attraction of investments; and the ability to significantly enhance international specialization. The authors propose an approach for differentiating traditional business models and platform business models based on avoiding linear optimization of internal processes and centralized exchange of value. We establish the conceptual aspects of the expansion of global digital platforms’ business activities. This is due to the emergence of new components of the digital infrastructure that modifies the principles of international business and the administration methods of transnational corporations, which are no longer focused on location. The paper identifies the management problems and risks experienced by traditional companies when creating platforms: dependence on key platforms, increasing costs incurred in market entry, and difficulties when functioning within the lightweight asset model. The formation and development of global platforms not only affect the system of economic relations, but also stimulate changes in corporate governance models and technologies.Evgeny N. SmirnovSergey A. LukyanovUral State University of Economicsarticleglobal digital platformplatform ecosystemdigitalizationbusiness modelstransnational corporationstrategic managementBusinessHF5001-6182FinanceHG1-9999RUУправленец, Vol 11, Iss 4, Pp 59-69 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	global digital platform platform ecosystem digitalization business models transnational corporation strategic management Business HF5001-6182 Finance HG1-9999
spellingShingle	global digital platform platform ecosystem digitalization business models transnational corporation strategic management Business HF5001-6182 Finance HG1-9999 Evgeny N. Smirnov Sergey A. Lukyanov Imperatives of global digital platform management
description	The article critically analyses the phenomenon of global digital platforms, which have become key actors in the international movement of factors of production and studies the approaches to their management. The methodological basis of the research includes the main provisions of the emerging theory of ecosystems and digital platforms, questioning the postulates of theories of international business and strategic management. The article uses the methods of comparative, structural and system-based analysis in the context of their application for assessing digital transformation and managing global digital platforms. The study shows that universal determinants and competitive advantages of global digital platforms are the following: the ability to overcome trade barriers; providing liquidity through transactions; low marginal cost; more efficient use of assets and attraction of investments; and the ability to significantly enhance international specialization. The authors propose an approach for differentiating traditional business models and platform business models based on avoiding linear optimization of internal processes and centralized exchange of value. We establish the conceptual aspects of the expansion of global digital platforms’ business activities. This is due to the emergence of new components of the digital infrastructure that modifies the principles of international business and the administration methods of transnational corporations, which are no longer focused on location. The paper identifies the management problems and risks experienced by traditional companies when creating platforms: dependence on key platforms, increasing costs incurred in market entry, and difficulties when functioning within the lightweight asset model. The formation and development of global platforms not only affect the system of economic relations, but also stimulate changes in corporate governance models and technologies.
format	article
author	Evgeny N. Smirnov Sergey A. Lukyanov
author_facet	Evgeny N. Smirnov Sergey A. Lukyanov
author_sort	Evgeny N. Smirnov
title	Imperatives of global digital platform management
title_short	Imperatives of global digital platform management
title_full	Imperatives of global digital platform management
title_fullStr	Imperatives of global digital platform management
title_full_unstemmed	Imperatives of global digital platform management
title_sort	imperatives of global digital platform management
publisher	Ural State University of Economics
publishDate	2020
url	https://doaj.org/article/0933b4e513a041d9a2d3276b59eef8e9
work_keys_str_mv	AT evgenynsmirnov imperativesofglobaldigitalplatformmanagement AT sergeyalukyanov imperativesofglobaldigitalplatformmanagement
_version_	1718398404538662912

Imperatives of global digital platform management

Ejemplares similares