Social influence in televised election debates: a potential distortion of democracy.

A recent innovation in televised election debates is a continuous response measure (commonly referred to as the "worm") that allows viewers to track the response of a sample of undecided voters in real-time. A potential danger of presenting such data is that it may prevent people from maki...

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Autores principales:	Colin J Davis, Jeffrey S Bowers, Amina Memon
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2011
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/0943042e23164ac5bd6c83e999a3a05c
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spelling	oai:doaj.org-article:0943042e23164ac5bd6c83e999a3a05c2021-11-18T06:56:32ZSocial influence in televised election debates: a potential distortion of democracy.1932-620310.1371/journal.pone.0018154https://doaj.org/article/0943042e23164ac5bd6c83e999a3a05c2011-03-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/21479191/pdf/?tool=EBIhttps://doaj.org/toc/1932-6203A recent innovation in televised election debates is a continuous response measure (commonly referred to as the "worm") that allows viewers to track the response of a sample of undecided voters in real-time. A potential danger of presenting such data is that it may prevent people from making independent evaluations. We report an experiment with 150 participants in which we manipulated the worm and superimposed it on a live broadcast of a UK election debate. The majority of viewers were unaware that the worm had been manipulated, and yet we were able to influence their perception of who won the debate, their choice of preferred prime minister, and their voting intentions. We argue that there is an urgent need to reconsider the simultaneous broadcast of average response data with televised election debates.Colin J DavisJeffrey S BowersAmina MemonPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 6, Iss 3, p e18154 (2011)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Colin J Davis Jeffrey S Bowers Amina Memon Social influence in televised election debates: a potential distortion of democracy.
description	A recent innovation in televised election debates is a continuous response measure (commonly referred to as the "worm") that allows viewers to track the response of a sample of undecided voters in real-time. A potential danger of presenting such data is that it may prevent people from making independent evaluations. We report an experiment with 150 participants in which we manipulated the worm and superimposed it on a live broadcast of a UK election debate. The majority of viewers were unaware that the worm had been manipulated, and yet we were able to influence their perception of who won the debate, their choice of preferred prime minister, and their voting intentions. We argue that there is an urgent need to reconsider the simultaneous broadcast of average response data with televised election debates.
format	article
author	Colin J Davis Jeffrey S Bowers Amina Memon
author_facet	Colin J Davis Jeffrey S Bowers Amina Memon
author_sort	Colin J Davis
title	Social influence in televised election debates: a potential distortion of democracy.
title_short	Social influence in televised election debates: a potential distortion of democracy.
title_full	Social influence in televised election debates: a potential distortion of democracy.
title_fullStr	Social influence in televised election debates: a potential distortion of democracy.
title_full_unstemmed	Social influence in televised election debates: a potential distortion of democracy.
title_sort	social influence in televised election debates: a potential distortion of democracy.
publisher	Public Library of Science (PLoS)
publishDate	2011
url	https://doaj.org/article/0943042e23164ac5bd6c83e999a3a05c
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Social influence in televised election debates: a potential distortion of democracy.

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