The purchase of organic fish in Bangladesh: Safeguarding against COVID-19

Based on the theory of planned behaviour and cognitive dissonance, this research investigates how consumers’ consciousness of the attributes of organic fish impacts the number of opportunities to purchase such fish at a safe social distance and how the consciousness of verbal recommendations affect...

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Autores principales:	Sheikh Ashiqurrahman Prince, Ishraat Saira Wahid
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	covid-19 organic fish consciousness social-distance purchasing theory of planned behaviour theory of cognitive dissonance Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/09b7e089a27d43c59c9714710e2a01fd
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spelling	oai:doaj.org-article:09b7e089a27d43c59c9714710e2a01fd2021-12-02T15:59:51ZThe purchase of organic fish in Bangladesh: Safeguarding against COVID-192331-197510.1080/23311975.2020.1841524https://doaj.org/article/09b7e089a27d43c59c9714710e2a01fd2020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1841524https://doaj.org/toc/2331-1975Based on the theory of planned behaviour and cognitive dissonance, this research investigates how consumers’ consciousness of the attributes of organic fish impacts the number of opportunities to purchase such fish at a safe social distance and how the consciousness of verbal recommendations affect the relationship between the consciousness of necessary social distance to safely buy organic fish and consumers’ intention to purchase the fish. Applying these two theories and adding a new variable—social-distance purchasing—into the model, the research contributes significantly to current literature. Using a stratified random sampling, this research collected 320 data points from high, upper-middle and middle-income consumers that have been analysed through Amos Graphics and PROCESS macro in SPSS for the structural equation modelling. The findings of the research provide valuable insights to reduce the infection from COVID-19 as well as enhances the external validity and generalisability of the consumers’ organic-food purchasing behaviour research.Sheikh Ashiqurrahman PrinceIshraat Saira WahidTaylor & Francis Grouparticlecovid-19organic fishconsciousnesssocial-distance purchasingtheory of planned behaviourtheory of cognitive dissonanceBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	covid-19 organic fish consciousness social-distance purchasing theory of planned behaviour theory of cognitive dissonance Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	covid-19 organic fish consciousness social-distance purchasing theory of planned behaviour theory of cognitive dissonance Business HF5001-6182 Management. Industrial management HD28-70 Sheikh Ashiqurrahman Prince Ishraat Saira Wahid The purchase of organic fish in Bangladesh: Safeguarding against COVID-19
description	Based on the theory of planned behaviour and cognitive dissonance, this research investigates how consumers’ consciousness of the attributes of organic fish impacts the number of opportunities to purchase such fish at a safe social distance and how the consciousness of verbal recommendations affect the relationship between the consciousness of necessary social distance to safely buy organic fish and consumers’ intention to purchase the fish. Applying these two theories and adding a new variable—social-distance purchasing—into the model, the research contributes significantly to current literature. Using a stratified random sampling, this research collected 320 data points from high, upper-middle and middle-income consumers that have been analysed through Amos Graphics and PROCESS macro in SPSS for the structural equation modelling. The findings of the research provide valuable insights to reduce the infection from COVID-19 as well as enhances the external validity and generalisability of the consumers’ organic-food purchasing behaviour research.
format	article
author	Sheikh Ashiqurrahman Prince Ishraat Saira Wahid
author_facet	Sheikh Ashiqurrahman Prince Ishraat Saira Wahid
author_sort	Sheikh Ashiqurrahman Prince
title	The purchase of organic fish in Bangladesh: Safeguarding against COVID-19
title_short	The purchase of organic fish in Bangladesh: Safeguarding against COVID-19
title_full	The purchase of organic fish in Bangladesh: Safeguarding against COVID-19
title_fullStr	The purchase of organic fish in Bangladesh: Safeguarding against COVID-19
title_full_unstemmed	The purchase of organic fish in Bangladesh: Safeguarding against COVID-19
title_sort	purchase of organic fish in bangladesh: safeguarding against covid-19
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/09b7e089a27d43c59c9714710e2a01fd
work_keys_str_mv	AT sheikhashiqurrahmanprince thepurchaseoforganicfishinbangladeshsafeguardingagainstcovid19 AT ishraatsairawahid thepurchaseoforganicfishinbangladeshsafeguardingagainstcovid19 AT sheikhashiqurrahmanprince purchaseoforganicfishinbangladeshsafeguardingagainstcovid19 AT ishraatsairawahid purchaseoforganicfishinbangladeshsafeguardingagainstcovid19
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The purchase of organic fish in Bangladesh: Safeguarding against COVID-19

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