Perceived Service Quality and Student Loyalty in an Online University

This paper examines the influence that student perceived quality of service (PSQ) has on continuance intention and willingness to recommend a course in a fully online university. A holistic view of the service provided by the university is taken. It is not only the effect of the teaching which is ex...

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Autores principales: María-Jesús Martínez-Argüelles, Josep-Maria Batalla-Busquets
Formato: article
Lenguaje:EN
Publicado: Athabasca University Press 2016
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Acceso en línea:https://doaj.org/article/09e99f2f5a0e4c7cbb1f158d5ac5f9cb
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