Perceived Service Quality and Student Loyalty in an Online University
This paper examines the influence that student perceived quality of service (PSQ) has on continuance intention and willingness to recommend a course in a fully online university. A holistic view of the service provided by the university is taken. It is not only the effect of the teaching which is ex...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
Athabasca University Press
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/09e99f2f5a0e4c7cbb1f158d5ac5f9cb |
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