Exploring Chinese Consumers’ Online Purchase Intentions toward Certified Food Products during the COVID-19 Pandemic

The outbreak of COVID-19 has significantly increased consumers’ demands for online groceries, as well as healthy, safe, and better-quality food products. In China, certified food products are commonly perceived as safe and good-quality products. Therefore, this study investigated potential factors t...

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Bibliographic Details
Main Authors: Xin Qi, Xu Tian, Angelika Ploeger
Format: article
Language:EN
Published: MDPI AG 2021
Subjects:
TPB
TAM
Online Access:https://doaj.org/article/0a08132338614bd898b763a3a7bc081b
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