MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS

In the article an approach for the implementation of innovations is presented, where at the implementation stage a specific approach of use of the results of technological developments and marketing is being developed. The main directions of the strategy at the stage of forming a business idea are s...

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Autor principal:	R. Tokarev
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	marketing marketing strategy patent patent portfolio patent strategy Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/0a14d73137cb4df6820568efddf6b0ae
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id	oai:doaj.org-article:0a14d73137cb4df6820568efddf6b0ae
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spelling	oai:doaj.org-article:0a14d73137cb4df6820568efddf6b0ae2021-12-03T07:43:22ZMARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS1816-42772686-8415https://doaj.org/article/0a14d73137cb4df6820568efddf6b0ae2017-07-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/767https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In the article an approach for the implementation of innovations is presented, where at the implementation stage a specific approach of use of the results of technological developments and marketing is being developed. The main directions of the strategy at the stage of forming a business idea are shown with the aim of using intellectual property and based on which building the strategy of the whole business in the future is provided. We consider the development of a patent marketing strategy that includes analysis of market needs, consideration of the legal norms of each of the markets, and accounting for business risks. The main stages of development a marketing patent strategy for different types of enterprises are given.R. TokarevPublishing House of the State University of Managementarticlemarketingmarketing strategypatentpatent portfoliopatent strategySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 7-8, Pp 28-33 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	marketing marketing strategy patent patent portfolio patent strategy Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	marketing marketing strategy patent patent portfolio patent strategy Sociology (General) HM401-1281 Economics as a science HB71-74 R. Tokarev MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
description	In the article an approach for the implementation of innovations is presented, where at the implementation stage a specific approach of use of the results of technological developments and marketing is being developed. The main directions of the strategy at the stage of forming a business idea are shown with the aim of using intellectual property and based on which building the strategy of the whole business in the future is provided. We consider the development of a patent marketing strategy that includes analysis of market needs, consideration of the legal norms of each of the markets, and accounting for business risks. The main stages of development a marketing patent strategy for different types of enterprises are given.
format	article
author	R. Tokarev
author_facet	R. Tokarev
author_sort	R. Tokarev
title	MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
title_short	MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
title_full	MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
title_fullStr	MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
title_full_unstemmed	MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
title_sort	marketing strategies development approaches for managing patent portfolios
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/0a14d73137cb4df6820568efddf6b0ae
work_keys_str_mv	AT rtokarev marketingstrategiesdevelopmentapproachesformanagingpatentportfolios
_version_	1718373673168011264

MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS

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