MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
In the article an approach for the implementation of innovations is presented, where at the implementation stage a specific approach of use of the results of technological developments and marketing is being developed. The main directions of the strategy at the stage of forming a business idea are s...
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| Formato: | article |
| Lenguaje: | RU |
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Publishing House of the State University of Management
2017
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| Acceso en línea: | https://doaj.org/article/0a14d73137cb4df6820568efddf6b0ae |
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