CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”

Myths are a manifestation of people's efforts to understand the world and the universe around them since the earliest/archaic periods. The answer to many questions, from the creation of the world to the understanding of the apocalypse, from the creation of a being to the nature of Things, has b...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Hasan KIZILDAĞ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2020
Materias:	mythology advertising vestel casper criticism Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/0a2c34f1a8d442749a607f6606088e1d
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:0a2c34f1a8d442749a607f6606088e1d
record_format	dspace
spelling	oai:doaj.org-article:0a2c34f1a8d442749a607f6606088e1d2021-11-24T09:20:38ZCRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”2148-416310.29228/JASSS.40000https://doaj.org/article/0a2c34f1a8d442749a607f6606088e1d2020-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=b5fcea63-57ec-4a94-b65a-b1356dfa5c15.pdf&key=40000https://doaj.org/toc/2148-4163Myths are a manifestation of people's efforts to understand the world and the universe around them since the earliest/archaic periods. The answer to many questions, from the creation of the world to the understanding of the apocalypse, from the creation of a being to the nature of Things, has been tried to be given through myths. In this respect, myths contain the philosophical, religious and scientific approaches of archaic man. Man has interpreted the world through myths and has determined its place in the world and the universe. As in the past, myths gradually continue to exist as an integral part of human life today. It is possible to identify traces of myths in many elements created by human beings. Myths, especially fine arts, literature, cinema, theatre, painting, music, sculpture and architecture, as well as many areas of today's world's production-consumption understandings find their place in. In this respect, it is known that manufacturers have applied to mythology in marketing and advertising processes as well as trying to create brand and model characteristics with products inspired by mythology. The mythological elements in advertising and marketing policies are important in terms of revealing the power and influence of mythology today, but they also bring about the need for scientific studies to be carried out with care. In this study, “Semiotic Analysis of Vestel and Casper Ads in The Context of Greek Mythology” will be discussed. To what extent the mythological elements in the Vestel and Casper advertisements relate to Greek mythology will be discussed and the expressions leading to the overinterpretation of the author's point of action will be examined.Hasan KIZILDAĞFırat UniversityarticlemythologyadvertisingvestelcaspercriticismSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 12, Iss 75, Pp 151-161 (2020)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	mythology advertising vestel casper criticism Social Sciences H Social sciences (General) H1-99
spellingShingle	mythology advertising vestel casper criticism Social Sciences H Social sciences (General) H1-99 Hasan KIZILDAĞ CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”
description	Myths are a manifestation of people's efforts to understand the world and the universe around them since the earliest/archaic periods. The answer to many questions, from the creation of the world to the understanding of the apocalypse, from the creation of a being to the nature of Things, has been tried to be given through myths. In this respect, myths contain the philosophical, religious and scientific approaches of archaic man. Man has interpreted the world through myths and has determined its place in the world and the universe. As in the past, myths gradually continue to exist as an integral part of human life today. It is possible to identify traces of myths in many elements created by human beings. Myths, especially fine arts, literature, cinema, theatre, painting, music, sculpture and architecture, as well as many areas of today's world's production-consumption understandings find their place in. In this respect, it is known that manufacturers have applied to mythology in marketing and advertising processes as well as trying to create brand and model characteristics with products inspired by mythology. The mythological elements in advertising and marketing policies are important in terms of revealing the power and influence of mythology today, but they also bring about the need for scientific studies to be carried out with care. In this study, “Semiotic Analysis of Vestel and Casper Ads in The Context of Greek Mythology” will be discussed. To what extent the mythological elements in the Vestel and Casper advertisements relate to Greek mythology will be discussed and the expressions leading to the overinterpretation of the author's point of action will be examined.
format	article
author	Hasan KIZILDAĞ
author_facet	Hasan KIZILDAĞ
author_sort	Hasan KIZILDAĞ
title	CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”
title_short	CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”
title_full	CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”
title_fullStr	CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”
title_full_unstemmed	CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”
title_sort	criticism of an article: “semiotic analysis of vestel and casper ads in the context of greek mythology”
publisher	Fırat University
publishDate	2020
url	https://doaj.org/article/0a2c34f1a8d442749a607f6606088e1d
work_keys_str_mv	AT hasankizildag criticismofanarticlesemioticanalysisofvestelandcasperadsinthecontextofgreekmythology
_version_	1718415652509712384

CRITICISM OF AN ARTICLE: “SEMIOTIC ANALYSIS OF VESTEL AND CASPER ADS IN THE CONTEXT OF GREEK MYTHOLOGY”

Ejemplares similares