Dog movie stars and dog breed popularity: a case study in media influence on choice.

Fashions and fads are important phenomena that influence many individual choices. They are ubiquitous in human societies, and have recently been used as a source of data to test models of cultural dynamics. Although a few statistical regularities have been observed in fashion cycles, their empirical...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Stefano Ghirlanda, Alberto Acerbi, Harold Herzog
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2014
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/0a3a8a5a220a40769e92975ef218485b
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:0a3a8a5a220a40769e92975ef218485b
record_format	dspace
spelling	oai:doaj.org-article:0a3a8a5a220a40769e92975ef218485b2021-11-25T06:01:05ZDog movie stars and dog breed popularity: a case study in media influence on choice.1932-620310.1371/journal.pone.0106565https://doaj.org/article/0a3a8a5a220a40769e92975ef218485b2014-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0106565https://doaj.org/toc/1932-6203Fashions and fads are important phenomena that influence many individual choices. They are ubiquitous in human societies, and have recently been used as a source of data to test models of cultural dynamics. Although a few statistical regularities have been observed in fashion cycles, their empirical characterization is still incomplete. Here we consider the impact of mass media on popular culture, showing that the release of movies featuring dogs is often associated with an increase in the popularity of featured breeds, for up to 10 years after movie release. We also find that a movie's impact on breed popularity correlates with the estimated number of viewers during the movie's opening weekend--a proxy of the movie's reach among the general public. Movies' influence on breed popularity was strongest in the early 20th century, and has declined since. We reach these conclusions through a new, widely applicable method to measure the cultural impact of events, capable of disentangling the event's effect from ongoing cultural trends.Stefano GhirlandaAlberto AcerbiHarold HerzogPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 9, Iss 9, p e106565 (2014)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Stefano Ghirlanda Alberto Acerbi Harold Herzog Dog movie stars and dog breed popularity: a case study in media influence on choice.
description	Fashions and fads are important phenomena that influence many individual choices. They are ubiquitous in human societies, and have recently been used as a source of data to test models of cultural dynamics. Although a few statistical regularities have been observed in fashion cycles, their empirical characterization is still incomplete. Here we consider the impact of mass media on popular culture, showing that the release of movies featuring dogs is often associated with an increase in the popularity of featured breeds, for up to 10 years after movie release. We also find that a movie's impact on breed popularity correlates with the estimated number of viewers during the movie's opening weekend--a proxy of the movie's reach among the general public. Movies' influence on breed popularity was strongest in the early 20th century, and has declined since. We reach these conclusions through a new, widely applicable method to measure the cultural impact of events, capable of disentangling the event's effect from ongoing cultural trends.
format	article
author	Stefano Ghirlanda Alberto Acerbi Harold Herzog
author_facet	Stefano Ghirlanda Alberto Acerbi Harold Herzog
author_sort	Stefano Ghirlanda
title	Dog movie stars and dog breed popularity: a case study in media influence on choice.
title_short	Dog movie stars and dog breed popularity: a case study in media influence on choice.
title_full	Dog movie stars and dog breed popularity: a case study in media influence on choice.
title_fullStr	Dog movie stars and dog breed popularity: a case study in media influence on choice.
title_full_unstemmed	Dog movie stars and dog breed popularity: a case study in media influence on choice.
title_sort	dog movie stars and dog breed popularity: a case study in media influence on choice.
publisher	Public Library of Science (PLoS)
publishDate	2014
url	https://doaj.org/article/0a3a8a5a220a40769e92975ef218485b
work_keys_str_mv	AT stefanoghirlanda dogmoviestarsanddogbreedpopularityacasestudyinmediainfluenceonchoice AT albertoacerbi dogmoviestarsanddogbreedpopularityacasestudyinmediainfluenceonchoice AT haroldherzog dogmoviestarsanddogbreedpopularityacasestudyinmediainfluenceonchoice
_version_	1718414261758197760

Dog movie stars and dog breed popularity: a case study in media influence on choice.

Ejemplares similares