THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION

Considering specific properties of the tourism product, assessment only with abstract information and promises and tourist's requiremen of managing purchase process with such abstract information have integrated tourism sector with information industry. Tourists who prefer social content over P...

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Autor principal:	Akan YANIK
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	new media flow risk perception online purchase intention Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/0a8e4b7eded047d1b603dde79ecd06de
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spelling	oai:doaj.org-article:0a8e4b7eded047d1b603dde79ecd06de2021-11-24T09:20:52ZTHE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION2148-416310.9761/JASSS3230https://doaj.org/article/0a8e4b7eded047d1b603dde79ecd06de2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1974444163_24.%20Dr.%20Akan%20YANIK.pdf&key=27720https://doaj.org/toc/2148-4163Considering specific properties of the tourism product, assessment only with abstract information and promises and tourist's requiremen of managing purchase process with such abstract information have integrated tourism sector with information industry. Tourists who prefer social content over Professional content in purchasing process with new media fall in need of social approval to reduce ambiguity that is inherent to the tourism product and the rick perception created by this kind of ambiguity. Tourists’ need for social approval steers them towards a more intensive flow with new media. It can be considered that correct management of the flow at this point and feedback served for social contents in this flow processes will put a positive effect on the purchase intent. Therefore, this research discusses and evaluates risk perception which directly affects tourists’ purchase intent in tourism sector that has turned into an information intensive industry, on the axis of new media and flow theory. It is asserted with findings that increased flow with new media reduces touristic risk perception and increases the purchase intent. All findings are considered in a multidisciplinary dimension and compared with wide scale surveys. The multidisciplinary literatüre area creates different perspectives and allows criticism of many concepts as emphasized in the discussions section.Akan YANIKFırat Universityarticlenew mediaflowrisk perceptiononlinepurchase intentionSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 42, Pp 385-408 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	new media flow risk perception online purchase intention Social Sciences H Social sciences (General) H1-99
spellingShingle	new media flow risk perception online purchase intention Social Sciences H Social sciences (General) H1-99 Akan YANIK THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION
description	Considering specific properties of the tourism product, assessment only with abstract information and promises and tourist's requiremen of managing purchase process with such abstract information have integrated tourism sector with information industry. Tourists who prefer social content over Professional content in purchasing process with new media fall in need of social approval to reduce ambiguity that is inherent to the tourism product and the rick perception created by this kind of ambiguity. Tourists’ need for social approval steers them towards a more intensive flow with new media. It can be considered that correct management of the flow at this point and feedback served for social contents in this flow processes will put a positive effect on the purchase intent. Therefore, this research discusses and evaluates risk perception which directly affects tourists’ purchase intent in tourism sector that has turned into an information intensive industry, on the axis of new media and flow theory. It is asserted with findings that increased flow with new media reduces touristic risk perception and increases the purchase intent. All findings are considered in a multidisciplinary dimension and compared with wide scale surveys. The multidisciplinary literatüre area creates different perspectives and allows criticism of many concepts as emphasized in the discussions section.
format	article
author	Akan YANIK
author_facet	Akan YANIK
author_sort	Akan YANIK
title	THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION
title_short	THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION
title_full	THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION
title_fullStr	THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION
title_full_unstemmed	THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION
title_sort	effect of flow experience in new media usage on risk perception and online touristic purchase intention
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/0a8e4b7eded047d1b603dde79ecd06de
work_keys_str_mv	AT akanyanik theeffectofflowexperienceinnewmediausageonriskperceptionandonlinetouristicpurchaseintention AT akanyanik effectofflowexperienceinnewmediausageonriskperceptionandonlinetouristicpurchaseintention
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THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION

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