THE EFFECT OF FLOW EXPERIENCE IN NEW MEDIA USAGE ON RISK PERCEPTION AND ONLINE TOURISTIC PURCHASE INTENTION

Considering specific properties of the tourism product, assessment only with abstract information and promises and tourist's requiremen of managing purchase process with such abstract information have integrated tourism sector with information industry. Tourists who prefer social content over P...

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Autor principal: Akan YANIK
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/0a8e4b7eded047d1b603dde79ecd06de
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