Compulsive and compensative buying among online shoppers: An empirical study.

The present study examines the phenomenon of compensative and compulsive buying among online shoppers. Firstly, the obtained empirical data make it possible to estimate the prevalence of compensative and compulsive buying among the general population of Poles aged 15 years old and over, with the sam...

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Autor principal: Grzegorz Adamczyk
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Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/0adfac4a3d8d4bf3969dafeaa456bbaa
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spelling oai:doaj.org-article:0adfac4a3d8d4bf3969dafeaa456bbaa2021-12-02T20:07:20ZCompulsive and compensative buying among online shoppers: An empirical study.1932-620310.1371/journal.pone.0252563https://doaj.org/article/0adfac4a3d8d4bf3969dafeaa456bbaa2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0252563https://doaj.org/toc/1932-6203The present study examines the phenomenon of compensative and compulsive buying among online shoppers. Firstly, the obtained empirical data make it possible to estimate the prevalence of compensative and compulsive buying among the general population of Poles aged 15 years old and over, with the sample split into users and non-users of the e-commerce market offer. Secondly, the conducted analysis shows to what extent the prevalence of compulsive and compensative buying is differentiated by the frequency of online shopping, by the extent of the expenditures on online shopping compared with offline shopping, by attitudes towards online shopping, and by sociodemographic conditions (gender, age, monthly net income of household). The findings come from a survey conducted in 2019 based on a nationwide statistically representative sample of 1,000 Poles aged 15 years old and over. Drawing on this survey based on the German Compulsive Buying Indicator (GCBI), the prevalence of compulsive buying is observed at about 3% and compensative buying at about 12%. Dividing the general population into online and offline shoppers, one can see serious differences between both target groups; the share of compulsive and compensative buyers in the segment of online shoppers amounts to 3.6% and 16.9%, while among non-online shoppers- 3.3% and 10.1%. The strongest susceptibility to compulsive buying is characteristic of female online shoppers having very positive attitudes towards online shopping and doing online shopping very frequently.Grzegorz AdamczykPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 6, p e0252563 (2021)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Grzegorz Adamczyk
Compulsive and compensative buying among online shoppers: An empirical study.
description The present study examines the phenomenon of compensative and compulsive buying among online shoppers. Firstly, the obtained empirical data make it possible to estimate the prevalence of compensative and compulsive buying among the general population of Poles aged 15 years old and over, with the sample split into users and non-users of the e-commerce market offer. Secondly, the conducted analysis shows to what extent the prevalence of compulsive and compensative buying is differentiated by the frequency of online shopping, by the extent of the expenditures on online shopping compared with offline shopping, by attitudes towards online shopping, and by sociodemographic conditions (gender, age, monthly net income of household). The findings come from a survey conducted in 2019 based on a nationwide statistically representative sample of 1,000 Poles aged 15 years old and over. Drawing on this survey based on the German Compulsive Buying Indicator (GCBI), the prevalence of compulsive buying is observed at about 3% and compensative buying at about 12%. Dividing the general population into online and offline shoppers, one can see serious differences between both target groups; the share of compulsive and compensative buyers in the segment of online shoppers amounts to 3.6% and 16.9%, while among non-online shoppers- 3.3% and 10.1%. The strongest susceptibility to compulsive buying is characteristic of female online shoppers having very positive attitudes towards online shopping and doing online shopping very frequently.
format article
author Grzegorz Adamczyk
author_facet Grzegorz Adamczyk
author_sort Grzegorz Adamczyk
title Compulsive and compensative buying among online shoppers: An empirical study.
title_short Compulsive and compensative buying among online shoppers: An empirical study.
title_full Compulsive and compensative buying among online shoppers: An empirical study.
title_fullStr Compulsive and compensative buying among online shoppers: An empirical study.
title_full_unstemmed Compulsive and compensative buying among online shoppers: An empirical study.
title_sort compulsive and compensative buying among online shoppers: an empirical study.
publisher Public Library of Science (PLoS)
publishDate 2021
url https://doaj.org/article/0adfac4a3d8d4bf3969dafeaa456bbaa
work_keys_str_mv AT grzegorzadamczyk compulsiveandcompensativebuyingamongonlineshoppersanempiricalstudy
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