ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS

Based on the study of marketing activities of Russian TV channels of entertainment and educational segments the modern methods of attracting viewers to television brands have been analyzed. The objects of the study are seven well-known public broadcasters, whose business has established more than tw...

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Autores principales:	M. Nemirovskaya, V. Yakusheva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	system-forming brands loyalty of viewers content analytical approach methods of russian tv channels negative factors consumer loyalty index Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/0b12e7c0b57b491db24795505c3332b1
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spelling	oai:doaj.org-article:0b12e7c0b57b491db24795505c3332b12021-12-03T07:43:30ZANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS1816-42772686-841510.26425/1816-4277-2019-10-158-164https://doaj.org/article/0b12e7c0b57b491db24795505c3332b12019-11-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1802https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Based on the study of marketing activities of Russian TV channels of entertainment and educational segments the modern methods of attracting viewers to television brands have been analyzed. The objects of the study are seven well-known public broadcasters, whose business has established more than twenty-five significant and cost-effective ways to influence the loyalty of the audience. In combination with negative factors indirectly affecting the implementation of loyalty programs, taking into account the existing methods of other industries, a minimum independent evaluation of the effectiveness of loyalty, which can serve as an idea for new marketing developments, and will contribute to the development of scientific research in this economical area, has been suggested.M. NemirovskayaV. YakushevaPublishing House of the State University of Managementarticlesystem-forming brandsloyalty of viewerscontentanalytical approachmethods of russian tv channelsnegative factorsconsumer loyalty indexSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 10, Pp 158-164 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	system-forming brands loyalty of viewers content analytical approach methods of russian tv channels negative factors consumer loyalty index Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	system-forming brands loyalty of viewers content analytical approach methods of russian tv channels negative factors consumer loyalty index Sociology (General) HM401-1281 Economics as a science HB71-74 M. Nemirovskaya V. Yakusheva ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS
description	Based on the study of marketing activities of Russian TV channels of entertainment and educational segments the modern methods of attracting viewers to television brands have been analyzed. The objects of the study are seven well-known public broadcasters, whose business has established more than twenty-five significant and cost-effective ways to influence the loyalty of the audience. In combination with negative factors indirectly affecting the implementation of loyalty programs, taking into account the existing methods of other industries, a minimum independent evaluation of the effectiveness of loyalty, which can serve as an idea for new marketing developments, and will contribute to the development of scientific research in this economical area, has been suggested.
format	article
author	M. Nemirovskaya V. Yakusheva
author_facet	M. Nemirovskaya V. Yakusheva
author_sort	M. Nemirovskaya
title	ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS
title_short	ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS
title_full	ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS
title_fullStr	ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS
title_full_unstemmed	ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS
title_sort	analysis of methods to increase brand loyalty among russian television channels
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/0b12e7c0b57b491db24795505c3332b1
work_keys_str_mv	AT mnemirovskaya analysisofmethodstoincreasebrandloyaltyamongrussiantelevisionchannels AT vyakusheva analysisofmethodstoincreasebrandloyaltyamongrussiantelevisionchannels
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ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS

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