Verbal Self-Representation of German-Speaking Influencers in Instagram

The article covers the features of verbal self-presentation in the German-speaking segment of the Instagram Internet service. The study focuses on the virtual personality of influencers from Germany, who through blogging gain popularity among a large audience of users and achieve commercial benefits...

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Autor principal:	V. V. Kaziaba
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2019
Materias:	self-presentation influencer self-nomination self-description caption comment internet blogger instagram Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/0b2d8cac141449ff805a84911f194557
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id	oai:doaj.org-article:0b2d8cac141449ff805a84911f194557
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spelling	oai:doaj.org-article:0b2d8cac141449ff805a84911f1945572021-12-02T07:58:08ZVerbal Self-Representation of German-Speaking Influencers in Instagram2225-756X2227-129510.24224/2227-1295-2019-4-88-102https://doaj.org/article/0b2d8cac141449ff805a84911f1945572019-09-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/1298https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The article covers the features of verbal self-presentation in the German-speaking segment of the Instagram Internet service. The study focuses on the virtual personality of influencers from Germany, who through blogging gain popularity among a large audience of users and achieve commercial benefits. The relevance of the work is predetermined by the anthropocentric paradigm of modern linguistics and the unflagging attention of philologists to the issues of Internet communication. The novelty is seen in the fact that for the first time an attempt is made to comprehensively consider verbal methods and means of self-presentation in the Instagram environment. The linguistic analysis of self-positioning of a special category of virtual communicants-influencers, which has no analogues in modern linguistics, is proposed. The author distinguishes four ways of verbal self-presentation in Instagram: self-nomination (user name and account name), self-description, caption for a photo or video, comment. The use of each method for the construction of a virtual image of the blogger is characterized separately. It is noted that all components of self-presentation of influencers demonstrate certain trends in the use of language tools. The structural, lexical, thematic, graphical specificity of the self-presentational ways is describes. The results of quantitative analysis of the vocabular diversity and readability of the texts produced by the influencers performed with the help of special software are presented.V. V. KaziabaTsentr nauchnykh i obrazovatelnykh proektovarticleself-presentationinfluencerself-nominationself-descriptioncaptioncommentinternetbloggerinstagramSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 9, Pp 88-102 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	self-presentation influencer self-nomination self-description caption comment internet blogger instagram Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	self-presentation influencer self-nomination self-description caption comment internet blogger instagram Slavic languages. Baltic languages. Albanian languages PG1-9665 V. V. Kaziaba Verbal Self-Representation of German-Speaking Influencers in Instagram
description	The article covers the features of verbal self-presentation in the German-speaking segment of the Instagram Internet service. The study focuses on the virtual personality of influencers from Germany, who through blogging gain popularity among a large audience of users and achieve commercial benefits. The relevance of the work is predetermined by the anthropocentric paradigm of modern linguistics and the unflagging attention of philologists to the issues of Internet communication. The novelty is seen in the fact that for the first time an attempt is made to comprehensively consider verbal methods and means of self-presentation in the Instagram environment. The linguistic analysis of self-positioning of a special category of virtual communicants-influencers, which has no analogues in modern linguistics, is proposed. The author distinguishes four ways of verbal self-presentation in Instagram: self-nomination (user name and account name), self-description, caption for a photo or video, comment. The use of each method for the construction of a virtual image of the blogger is characterized separately. It is noted that all components of self-presentation of influencers demonstrate certain trends in the use of language tools. The structural, lexical, thematic, graphical specificity of the self-presentational ways is describes. The results of quantitative analysis of the vocabular diversity and readability of the texts produced by the influencers performed with the help of special software are presented.
format	article
author	V. V. Kaziaba
author_facet	V. V. Kaziaba
author_sort	V. V. Kaziaba
title	Verbal Self-Representation of German-Speaking Influencers in Instagram
title_short	Verbal Self-Representation of German-Speaking Influencers in Instagram
title_full	Verbal Self-Representation of German-Speaking Influencers in Instagram
title_fullStr	Verbal Self-Representation of German-Speaking Influencers in Instagram
title_full_unstemmed	Verbal Self-Representation of German-Speaking Influencers in Instagram
title_sort	verbal self-representation of german-speaking influencers in instagram
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2019
url	https://doaj.org/article/0b2d8cac141449ff805a84911f194557
work_keys_str_mv	AT vvkaziaba verbalselfrepresentationofgermanspeakinginfluencersininstagram
_version_	1718398895087681536

Verbal Self-Representation of German-Speaking Influencers in Instagram

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