THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19

A process of buying and selling products, information and services that is carried out electronically by utilizing a computer network is often known as E-commerce and providing ease of payment, namely by using the ShopeePay and Shopee PayLater features. This study aims to find out which independent...

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Autores principales:	Sri Lestari, Naniek Utami Handayani, Manik Mahacandra
Formato:	article
Lenguaje:	ID
Publicado:	Diponegoro University 2021
Materias:	discriminant analysis shopeepay shopee paylater customer satisfaction purchasing decisions Industrial engineering. Management engineering T55.4-60.8
Acceso en línea:	https://doaj.org/article/0b528cb08b424be69c12f92e209dbddf
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spelling	oai:doaj.org-article:0b528cb08b424be69c12f92e209dbddf2021-11-18T07:28:56ZTHE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 191907-14342502-151610.14710/jati.16.4.242-248https://doaj.org/article/0b528cb08b424be69c12f92e209dbddf2021-11-01T00:00:00Zhttps://ejournal.undip.ac.id/index.php/jgti/article/view/42656https://doaj.org/toc/1907-1434https://doaj.org/toc/2502-1516A process of buying and selling products, information and services that is carried out electronically by utilizing a computer network is often known as E-commerce and providing ease of payment, namely by using the ShopeePay and Shopee PayLater features. This study aims to find out which independent variables are variables that can influence purchasing decisions for Shopee users and find out which factors are more dominant in influencing purchasing decisions for Shopee users on the use of Shopeepay and Shopee PayLater features. Moreover, the trend of consumer behavior in the future also can be explored from the Zscore. The research method used is the method of Discriminant Analysis. The data collection technique was carried out by surveying 55 respondents through questionnaires. From the equation formed, consumers' tendency to buy or not to make purchases through Shopee E-Commerce is determined by the Customer Satisfaction variable in the transaction. Furthermore, from the Z value, the group that does not make purchases (0) has a Z value = 0.214, while the group that often makes purchases (1) has a Z = -0.207 value. From the equation formed, consumers' tendency to buy or not to make purchases through Shopee E-Commerce is determined by the Customer Satisfaction variable in the transaction. Moreover, from the Z value, the group that does not make purchases (0) has a Z value = 0.214, while the group that often makes purchases (1) has a Z = -0.207 value. From the equation formed, consumers' tendency to buy or not to make purchases through Shopee E-Commerce is determined by the Customer Satisfaction variable in the transaction. Furthermore, from the Z value, the group that does not make purchases (0) has a Z value = 0.214, while the group that often makes purchases (1) has a Z = -0.207 value.Sri LestariNaniek Utami HandayaniManik MahacandraDiponegoro Universityarticlediscriminant analysisshopeepayshopee paylatercustomer satisfactionpurchasing decisionsIndustrial engineering. Management engineeringT55.4-60.8IDJ@ti Undip: Jurnal Teknik Industri, Vol 16, Iss 4, Pp 242-248 (2021)
institution	DOAJ
collection	DOAJ
language	ID
topic	discriminant analysis shopeepay shopee paylater customer satisfaction purchasing decisions Industrial engineering. Management engineering T55.4-60.8
spellingShingle	discriminant analysis shopeepay shopee paylater customer satisfaction purchasing decisions Industrial engineering. Management engineering T55.4-60.8 Sri Lestari Naniek Utami Handayani Manik Mahacandra THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19
description	A process of buying and selling products, information and services that is carried out electronically by utilizing a computer network is often known as E-commerce and providing ease of payment, namely by using the ShopeePay and Shopee PayLater features. This study aims to find out which independent variables are variables that can influence purchasing decisions for Shopee users and find out which factors are more dominant in influencing purchasing decisions for Shopee users on the use of Shopeepay and Shopee PayLater features. Moreover, the trend of consumer behavior in the future also can be explored from the Zscore. The research method used is the method of Discriminant Analysis. The data collection technique was carried out by surveying 55 respondents through questionnaires. From the equation formed, consumers' tendency to buy or not to make purchases through Shopee E-Commerce is determined by the Customer Satisfaction variable in the transaction. Furthermore, from the Z value, the group that does not make purchases (0) has a Z value = 0.214, while the group that often makes purchases (1) has a Z = -0.207 value. From the equation formed, consumers' tendency to buy or not to make purchases through Shopee E-Commerce is determined by the Customer Satisfaction variable in the transaction. Moreover, from the Z value, the group that does not make purchases (0) has a Z value = 0.214, while the group that often makes purchases (1) has a Z = -0.207 value. From the equation formed, consumers' tendency to buy or not to make purchases through Shopee E-Commerce is determined by the Customer Satisfaction variable in the transaction. Furthermore, from the Z value, the group that does not make purchases (0) has a Z value = 0.214, while the group that often makes purchases (1) has a Z = -0.207 value.
format	article
author	Sri Lestari Naniek Utami Handayani Manik Mahacandra
author_facet	Sri Lestari Naniek Utami Handayani Manik Mahacandra
author_sort	Sri Lestari
title	THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19
title_short	THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19
title_full	THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19
title_fullStr	THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19
title_full_unstemmed	THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19
title_sort	influence of using shopeepay and shopee paylater features on shopee user purchasing decisions during the covid- 19
publisher	Diponegoro University
publishDate	2021
url	https://doaj.org/article/0b528cb08b424be69c12f92e209dbddf
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THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19

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