THE INFLUENCE OF USING SHOPEEPAY AND SHOPEE PAYLATER FEATURES ON SHOPEE USER PURCHASING DECISIONS DURING THE COVID- 19

A process of buying and selling products, information and services that is carried out electronically by utilizing a computer network is often known as E-commerce and providing ease of payment, namely by using the ShopeePay and Shopee PayLater features. This study aims to find out which independent...

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Autores principales: Sri Lestari, Naniek Utami Handayani, Manik Mahacandra
Formato: article
Lenguaje:ID
Publicado: Diponegoro University 2021
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Acceso en línea:https://doaj.org/article/0b528cb08b424be69c12f92e209dbddf
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