THE VISUAL DESIGN PROCESS IN FASHION RETAIL

The fast fashion process is an extension of the 21st century fashion sector, and it is used by more and more brands each day. Fast fashion was developed considering customer demand, and it is becoming popular for the same reason. As a result, the presentation of frequently re-created collection, to...

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Autores principales:	Birsen ÇİLEROĞLU, Özge ÖZER, Figen ÖZEREN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	fashion desing visual desing fashion retail Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/0b94aad057ff4f9db547f5f8c1a8e707
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spelling	oai:doaj.org-article:0b94aad057ff4f9db547f5f8c1a8e7072021-11-24T09:20:46ZTHE VISUAL DESIGN PROCESS IN FASHION RETAIL2148-416310.9761/JASSS6963https://doaj.org/article/0b94aad057ff4f9db547f5f8c1a8e7072019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=954579724_16-Do%C3%A7.%20Dr.%20Birsen%20%C3%87ilero%C4%9Flu.pdf&key=28233https://doaj.org/toc/2148-4163The fast fashion process is an extension of the 21st century fashion sector, and it is used by more and more brands each day. Fast fashion was developed considering customer demand, and it is becoming popular for the same reason. As a result, the presentation of frequently re-created collection, to customers in shops has become a sustainable practice. There are many studies of purchasing behavior, and these studie sindicate that in-shop presentations of products greatly influence on customers’ purchasing decisions. It is a widely known in the fashion retail sector that necessity is not the sole determinant of purchasing behavior. The generation of demand is also a practice that should be cultivated intensely by the marketing business in fashion retail. Visual design includes practices which reunite re-created collections with combinations, styles and spaces that will generate demand. This study aimsto analyze these practices and examine the visual design process in the fashion retail sector. This study was conducted in the franchiseshops thatsell international fastfashion apparel since they do the most comprehensive visual design practices. The data were collected in interviews with visual designers, then analyzed and used to analyze and describethe process. The outcome of this study will contribute to visual designers’ Professional education curricula.Birsen ÇİLEROĞLUÖzge ÖZERFigen ÖZERENFırat Universityarticlefashion desingvisual desingfashion retailSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 57, Pp 311-317 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	fashion desing visual desing fashion retail Social Sciences H Social sciences (General) H1-99
spellingShingle	fashion desing visual desing fashion retail Social Sciences H Social sciences (General) H1-99 Birsen ÇİLEROĞLU Özge ÖZER Figen ÖZEREN THE VISUAL DESIGN PROCESS IN FASHION RETAIL
description	The fast fashion process is an extension of the 21st century fashion sector, and it is used by more and more brands each day. Fast fashion was developed considering customer demand, and it is becoming popular for the same reason. As a result, the presentation of frequently re-created collection, to customers in shops has become a sustainable practice. There are many studies of purchasing behavior, and these studie sindicate that in-shop presentations of products greatly influence on customers’ purchasing decisions. It is a widely known in the fashion retail sector that necessity is not the sole determinant of purchasing behavior. The generation of demand is also a practice that should be cultivated intensely by the marketing business in fashion retail. Visual design includes practices which reunite re-created collections with combinations, styles and spaces that will generate demand. This study aimsto analyze these practices and examine the visual design process in the fashion retail sector. This study was conducted in the franchiseshops thatsell international fastfashion apparel since they do the most comprehensive visual design practices. The data were collected in interviews with visual designers, then analyzed and used to analyze and describethe process. The outcome of this study will contribute to visual designers’ Professional education curricula.
format	article
author	Birsen ÇİLEROĞLU Özge ÖZER Figen ÖZEREN
author_facet	Birsen ÇİLEROĞLU Özge ÖZER Figen ÖZEREN
author_sort	Birsen ÇİLEROĞLU
title	THE VISUAL DESIGN PROCESS IN FASHION RETAIL
title_short	THE VISUAL DESIGN PROCESS IN FASHION RETAIL
title_full	THE VISUAL DESIGN PROCESS IN FASHION RETAIL
title_fullStr	THE VISUAL DESIGN PROCESS IN FASHION RETAIL
title_full_unstemmed	THE VISUAL DESIGN PROCESS IN FASHION RETAIL
title_sort	visual design process in fashion retail
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/0b94aad057ff4f9db547f5f8c1a8e707
work_keys_str_mv	AT birsencileroglu thevisualdesignprocessinfashionretail AT ozgeozer thevisualdesignprocessinfashionretail AT figenozeren thevisualdesignprocessinfashionretail AT birsencileroglu visualdesignprocessinfashionretail AT ozgeozer visualdesignprocessinfashionretail AT figenozeren visualdesignprocessinfashionretail
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THE VISUAL DESIGN PROCESS IN FASHION RETAIL

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