The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance

This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entre...

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Autores principales: Md. Ahashan Habib, Yukun Bao, Aboobucker Ilmudeen
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/0bd86593cf3e43e18578c0f064d55350
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spelling oai:doaj.org-article:0bd86593cf3e43e18578c0f064d553502021-12-02T14:41:50ZThe impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance2331-197510.1080/23311975.2020.1743616https://doaj.org/article/0bd86593cf3e43e18578c0f064d553502020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1743616https://doaj.org/toc/2331-1975This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entrepreneurial orientation and sustainable firm performance and also explores whether market orientation plays a mediating role in the relationship between GEO and GSCM practices. The data collected from 246 Bangladeshi textile manufacturing firms were analyzed using the structural equation modeling with partial least square techniques, typifying that exploratory and quantitative research. The results revealed that GEO has a significant positive influence on MO and GSCM practices, which ultimately positively effects on all the three dimensions (economic, environmental, and social) of sustainable firm performance. Further, the study found that GSCM practices partially mediate the relationship between GEO and firm performance while MO also partially mediate the relationship between GEO and GSCM practices. These findings indicate that organizations should emphasize on GSCM practices in their operations to reap sustainability performance. The theoretical and practical implications are also discussed.Md. Ahashan HabibYukun BaoAboobucker IlmudeenTaylor & Francis Grouparticlegreen entrepreneurial orientationgreen supply chain managementmarket orientationsustainable performanceoperation managementtextile industryBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution DOAJ
collection DOAJ
language EN
topic green entrepreneurial orientation
green supply chain management
market orientation
sustainable performance
operation management
textile industry
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle green entrepreneurial orientation
green supply chain management
market orientation
sustainable performance
operation management
textile industry
Business
HF5001-6182
Management. Industrial management
HD28-70
Md. Ahashan Habib
Yukun Bao
Aboobucker Ilmudeen
The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
description This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entrepreneurial orientation and sustainable firm performance and also explores whether market orientation plays a mediating role in the relationship between GEO and GSCM practices. The data collected from 246 Bangladeshi textile manufacturing firms were analyzed using the structural equation modeling with partial least square techniques, typifying that exploratory and quantitative research. The results revealed that GEO has a significant positive influence on MO and GSCM practices, which ultimately positively effects on all the three dimensions (economic, environmental, and social) of sustainable firm performance. Further, the study found that GSCM practices partially mediate the relationship between GEO and firm performance while MO also partially mediate the relationship between GEO and GSCM practices. These findings indicate that organizations should emphasize on GSCM practices in their operations to reap sustainability performance. The theoretical and practical implications are also discussed.
format article
author Md. Ahashan Habib
Yukun Bao
Aboobucker Ilmudeen
author_facet Md. Ahashan Habib
Yukun Bao
Aboobucker Ilmudeen
author_sort Md. Ahashan Habib
title The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
title_short The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
title_full The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
title_fullStr The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
title_full_unstemmed The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
title_sort impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
publisher Taylor & Francis Group
publishDate 2020
url https://doaj.org/article/0bd86593cf3e43e18578c0f064d55350
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AT yukunbao theimpactofgreenentrepreneurialorientationmarketorientationandgreensupplychainmanagementpracticesonsustainablefirmperformance
AT aboobuckerilmudeen theimpactofgreenentrepreneurialorientationmarketorientationandgreensupplychainmanagementpracticesonsustainablefirmperformance
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