Unpacking the uses and gratifications of Facebook: A study among college teachers in India

Although Facebook is increasingly popular among college teachers, very few empirical studies have investigated college teachers’ motives behind the usage of Facebook. In order to address this gap, the current study examines college teacher’s gratification motives behind the usage of Facebook by appl...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Devadas Menon, H.R. Meghana
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2021
Materias:	Facebook College teachers Uses and gratifications theory Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
Acceso en línea:	https://doaj.org/article/0bea9a2694e5405c97e9cbfc00ef2b1e
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:0bea9a2694e5405c97e9cbfc00ef2b1e
record_format	dspace
spelling	oai:doaj.org-article:0bea9a2694e5405c97e9cbfc00ef2b1e2021-12-01T05:03:49ZUnpacking the uses and gratifications of Facebook: A study among college teachers in India2451-958810.1016/j.chbr.2021.100066https://doaj.org/article/0bea9a2694e5405c97e9cbfc00ef2b1e2021-01-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2451958821000142https://doaj.org/toc/2451-9588Although Facebook is increasingly popular among college teachers, very few empirical studies have investigated college teachers’ motives behind the usage of Facebook. In order to address this gap, the current study examines college teacher’s gratification motives behind the usage of Facebook by applying uses and gratifications theory (UGT). Pilot study revealed six dimensions of gratifications which were rated in importance by survey respondents (N = 645). Factor analysis revealed four different gratifications, namely Social interaction, Information seeking, Affection seeking and Escape. Some of the important findings of the study were: Male teachers tend to use Facebook more for information seeking compared to their female counterparts; Younger college teachers spent more time on Facebook than their older counterparts; affection seeking and escape gratifications successfully predicted the time spend on Facebook by college teachers; advancement in communication technology blurred the boundary between personal and professional use of Facebook. The study’s implications can be utilized to refine and develop new features services on Facebook to cater the gratifications of academicians.Devadas MenonH.R. MeghanaElsevierarticleFacebookCollege teachersUses and gratifications theoryElectronic computers. Computer scienceQA75.5-76.95PsychologyBF1-990ENComputers in Human Behavior Reports, Vol 3, Iss , Pp 100066- (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Facebook College teachers Uses and gratifications theory Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
spellingShingle	Facebook College teachers Uses and gratifications theory Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990 Devadas Menon H.R. Meghana Unpacking the uses and gratifications of Facebook: A study among college teachers in India
description	Although Facebook is increasingly popular among college teachers, very few empirical studies have investigated college teachers’ motives behind the usage of Facebook. In order to address this gap, the current study examines college teacher’s gratification motives behind the usage of Facebook by applying uses and gratifications theory (UGT). Pilot study revealed six dimensions of gratifications which were rated in importance by survey respondents (N = 645). Factor analysis revealed four different gratifications, namely Social interaction, Information seeking, Affection seeking and Escape. Some of the important findings of the study were: Male teachers tend to use Facebook more for information seeking compared to their female counterparts; Younger college teachers spent more time on Facebook than their older counterparts; affection seeking and escape gratifications successfully predicted the time spend on Facebook by college teachers; advancement in communication technology blurred the boundary between personal and professional use of Facebook. The study’s implications can be utilized to refine and develop new features services on Facebook to cater the gratifications of academicians.
format	article
author	Devadas Menon H.R. Meghana
author_facet	Devadas Menon H.R. Meghana
author_sort	Devadas Menon
title	Unpacking the uses and gratifications of Facebook: A study among college teachers in India
title_short	Unpacking the uses and gratifications of Facebook: A study among college teachers in India
title_full	Unpacking the uses and gratifications of Facebook: A study among college teachers in India
title_fullStr	Unpacking the uses and gratifications of Facebook: A study among college teachers in India
title_full_unstemmed	Unpacking the uses and gratifications of Facebook: A study among college teachers in India
title_sort	unpacking the uses and gratifications of facebook: a study among college teachers in india
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/0bea9a2694e5405c97e9cbfc00ef2b1e
work_keys_str_mv	AT devadasmenon unpackingtheusesandgratificationsoffacebookastudyamongcollegeteachersinindia AT hrmeghana unpackingtheusesandgratificationsoffacebookastudyamongcollegeteachersinindia
_version_	1718405521969512448

Unpacking the uses and gratifications of Facebook: A study among college teachers in India

Ejemplares similares