UNDERSTANDING SERVICE MARKETING IN PERFORMING ARTS ORGANIZATIONS
The study of arts marketing is a comparatively new concept beginning in the 1960s. However, non-profit arts organizations only started to consider marketing as an integral part of their operations and use it increasingly from the 1980s. Generally, art is a broad field, which includes categories such...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
Romanian Foundation for Business Intelligence
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/0c0225f2220c48b59366a042273b94c3 |
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