UNDERSTANDING SERVICE MARKETING IN PERFORMING ARTS ORGANIZATIONS

The study of arts marketing is a comparatively new concept beginning in the 1960s. However, non-profit arts organizations only started to consider marketing as an integral part of their operations and use it increasingly from the 1980s. Generally, art is a broad field, which includes categories such...

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Auteurs principaux: Zoljargal ULZIIBADRAKH, Zoltán SZAKÁLY
Format: article
Langue:EN
Publié: Romanian Foundation for Business Intelligence 2021
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Accès en ligne:https://doaj.org/article/0c0225f2220c48b59366a042273b94c3
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