As Indicações Geográficas Como Estratégia Para Fortalecer o Território – O Caso da Indicação de Procedência dos Vales da Uva Goethe

The Geographic Indications can be understood, from the economic point of view, as an strategy to aggregate value to products or services that have their own characteristics related to the territory in which are inserted, and so, fortify the territorial development. This institute is divided in ori...

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Detalles Bibliográficos
Autores principales: Adriana Carvalho Pinto Vieira, Valdinho Pellin
Formato: article
Lenguaje:PT
Publicado: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2015
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Acceso en línea:https://doaj.org/article/0c0df2f49e9346a3bd3f6c638e46e05c
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Sumario:The Geographic Indications can be understood, from the economic point of view, as an strategy to aggregate value to products or services that have their own characteristics related to the territory in which are inserted, and so, fortify the territorial development. This institute is divided in origin indication and origin denomination. The first one indicates that products or services come from a particular place, of which principal elements to its characterization are the men action and the know how to do. The second detaches that, besides the human prodution elements, requires the product be characterized for the nature elements, like relief, climate and ground. This institute also drives to protect the products, the producers and mainly guarantee the quality and the information to the consumers. The analysis of the present article is characterized as qualitative and descriptive and as for the investigation means is classified as bibliographic. The bibliographic research was performed like a investigation mean in secondary sources. It sought verify how the GI’s institute can promote the territorial development, identifying strong points and economic vocations that can make the region become more competitive as from the analysis of the OI experience of Goethe Grape Valley, in the Urussanga’s region – SC. The study demonstrated that the GIs can be a real territorial development catalyst. In the OI’s experience of the Goethe Grape Valley was observed important advantages, mainly economics, after the recognition, like sales increase and acces to new markets. Besides, complementary activities were identified like wine tourism and local identity preservation.