STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY

The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavio...

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Autor principal:	I. Semenov
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	creating customer value (ccv) industrial economy knowledge economy long-linked market model network market model strategic marketing (sm) Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/0c6db32e9084481ab20af056c8661dac
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id	oai:doaj.org-article:0c6db32e9084481ab20af056c8661dac
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spelling	oai:doaj.org-article:0c6db32e9084481ab20af056c8661dac2021-12-03T07:43:21ZSTRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY1816-42772686-8415https://doaj.org/article/0c6db32e9084481ab20af056c8661dac2017-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/597https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavior strategies of the organization. Then the comparative analysis of the system of CCV differences between long-linked and network market models is used for the explanation of the new role of the SM. In conclusion the article suggests discussion questions and future investigations in this field.I. SemenovPublishing House of the State University of Managementarticlecreating customer value (ccv)industrial economyknowledge economylong-linked market modelnetwork market modelstrategic marketing (sm)Sociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 95-102 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	creating customer value (ccv) industrial economy knowledge economy long-linked market model network market model strategic marketing (sm) Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	creating customer value (ccv) industrial economy knowledge economy long-linked market model network market model strategic marketing (sm) Sociology (General) HM401-1281 Economics as a science HB71-74 I. Semenov STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
description	The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavior strategies of the organization. Then the comparative analysis of the system of CCV differences between long-linked and network market models is used for the explanation of the new role of the SM. In conclusion the article suggests discussion questions and future investigations in this field.
format	article
author	I. Semenov
author_facet	I. Semenov
author_sort	I. Semenov
title	STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
title_short	STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
title_full	STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
title_fullStr	STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
title_full_unstemmed	STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY
title_sort	strategic marketing and the system of creating customer value at the time of transition to the knowledge economy
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/0c6db32e9084481ab20af056c8661dac
work_keys_str_mv	AT isemenov strategicmarketingandthesystemofcreatingcustomervalueatthetimeoftransitiontotheknowledgeeconomy
_version_	1718373673977511936

STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY

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