A indústria cultural brasileira na formulação de Renato Ortiz

The article focuses on Renato Ortiz’s interpretation of the culture industry in Brazil. The hypothesis proposed by him became a reference for other authors and a part of a common consolidated knowledge, which does not always recognize its origin in the work of Ortiz. According to him, culture indust...

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Autor principal:	Marcelo Ridenti
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2018
Materias:	brazilian culture culture industry modernity Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/0cbc1083299343c8b666d140f7e45e34
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id	oai:doaj.org-article:0cbc1083299343c8b666d140f7e45e34
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spelling	oai:doaj.org-article:0cbc1083299343c8b666d140f7e45e342021-11-11T15:42:02ZA indústria cultural brasileira na formulação de Renato Ortiz2177-622910.4013/csu.2018.54.2.01https://doaj.org/article/0cbc1083299343c8b666d140f7e45e342018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93862859002https://doaj.org/toc/2177-6229The article focuses on Renato Ortiz’s interpretation of the culture industry in Brazil. The hypothesis proposed by him became a reference for other authors and a part of a common consolidated knowledge, which does not always recognize its origin in the work of Ortiz. According to him, culture industry only matured in Brazilian society in the 1960s and 1970s, under military rule, when the market for cultural goods reached a high level in volume and size, with the expressive development of the television, music, film and publishing industry, and others, as well as advertising agencies and all kinds of mass media businesses, increasingly managed according to international standards of business rationality, with direct or indirect support from the State. For the author, the maturing of the culture industry generated a “modern Brazilian tradition”, which ideologically incorporated the national and popular utopian formulations to build an “international popular” that would sell Brazilian cultural products also for the foreign market. The “popular” would now be understood as what is more widely accepted by the general public, and the “national” conceived as a space of domestic consumption and an attribute for the worldwide sale of Brazilian cultural products, such as soap operas.Marcelo RidentiUniversidade do Vale do Rio dos Sinos (UNISINOS)articlebrazilian cultureculture industrymodernitySocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 54, Iss 2, Pp 156-160 (2018)
institution	DOAJ
collection	DOAJ
language	PT
topic	brazilian culture culture industry modernity Social Sciences H Social sciences (General) H1-99
spellingShingle	brazilian culture culture industry modernity Social Sciences H Social sciences (General) H1-99 Marcelo Ridenti A indústria cultural brasileira na formulação de Renato Ortiz
description	The article focuses on Renato Ortiz’s interpretation of the culture industry in Brazil. The hypothesis proposed by him became a reference for other authors and a part of a common consolidated knowledge, which does not always recognize its origin in the work of Ortiz. According to him, culture industry only matured in Brazilian society in the 1960s and 1970s, under military rule, when the market for cultural goods reached a high level in volume and size, with the expressive development of the television, music, film and publishing industry, and others, as well as advertising agencies and all kinds of mass media businesses, increasingly managed according to international standards of business rationality, with direct or indirect support from the State. For the author, the maturing of the culture industry generated a “modern Brazilian tradition”, which ideologically incorporated the national and popular utopian formulations to build an “international popular” that would sell Brazilian cultural products also for the foreign market. The “popular” would now be understood as what is more widely accepted by the general public, and the “national” conceived as a space of domestic consumption and an attribute for the worldwide sale of Brazilian cultural products, such as soap operas.
format	article
author	Marcelo Ridenti
author_facet	Marcelo Ridenti
author_sort	Marcelo Ridenti
title	A indústria cultural brasileira na formulação de Renato Ortiz
title_short	A indústria cultural brasileira na formulação de Renato Ortiz
title_full	A indústria cultural brasileira na formulação de Renato Ortiz
title_fullStr	A indústria cultural brasileira na formulação de Renato Ortiz
title_full_unstemmed	A indústria cultural brasileira na formulação de Renato Ortiz
title_sort	indústria cultural brasileira na formulação de renato ortiz
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2018
url	https://doaj.org/article/0cbc1083299343c8b666d140f7e45e34
work_keys_str_mv	AT marceloridenti aindustriaculturalbrasileiranaformulacaoderenatoortiz AT marceloridenti industriaculturalbrasileiranaformulacaoderenatoortiz
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A indústria cultural brasileira na formulação de Renato Ortiz

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