The loyalty of rural tourism destination

The tourism sector is currently developing rapidly, thereby aiding in the significant boost of Indonesia's economy. Tourist villages are among the natural tourism product portfolios provided to tourists, which the government adequately develops to become a new and attractive alternative tourist...

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Autores principales:	Syahmardi Yacob, Erida Erida, Ade Perdana Siregar
Formato:	article
Lenguaje:	EN
Publicado:	Ümit Hacıoğlu 2021
Materias:	tourism destination loyalty perception of destination quality tourist satisfaction behavioral intention Social Sciences H
Acceso en línea:	https://doaj.org/article/0d17df39aab7419ab38e9f41f5380479
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id	oai:doaj.org-article:0d17df39aab7419ab38e9f41f5380479
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spelling	oai:doaj.org-article:0d17df39aab7419ab38e9f41f53804792021-11-07T08:04:32ZThe loyalty of rural tourism destination2147-447810.20525/ijrbs.v10i7.1404https://doaj.org/article/0d17df39aab7419ab38e9f41f53804792021-11-01T00:00:00Zhttps://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1404https://doaj.org/toc/2147-4478The tourism sector is currently developing rapidly, thereby aiding in the significant boost of Indonesia's economy. Tourist villages are among the natural tourism product portfolios provided to tourists, which the government adequately develops to become a new and attractive alternative tourist destination. For the short term, this research examines the loyalty of tourist village destinations as a perspective destination quality, satisfaction, and intentions of practice in Kerinci Regency, Jambi Province. In the long term, it is expected to increase tourist village destinations' loyalty in Jambi Province. This research was carried out in three selected villages, namely Lempur, Pendung Talang Genting, and Jernih Jaya, Kerinci Regency, Jambi Province. The findings and discussion concluded that tourist satisfaction influences tourist destination loyalty and behavioral intention. Meanwhile, the perceptions of the quality of tourism destinations influence tourists' loyalty and urge to return to the village. Tourism satisfaction also affects the loyalty of tourist village destinations. However, its perception in terms of quality can influence tourist loyalty.Syahmardi YacobErida EridaAde Perdana SiregarÜmit Hacıoğluarticletourism destination loyaltyperception of destination qualitytourist satisfactionbehavioral intentionSocial SciencesHENInternational Journal of Research In Business and Social Science, Vol 10, Iss 7, Pp 257-265 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	tourism destination loyalty perception of destination quality tourist satisfaction behavioral intention Social Sciences H
spellingShingle	tourism destination loyalty perception of destination quality tourist satisfaction behavioral intention Social Sciences H Syahmardi Yacob Erida Erida Ade Perdana Siregar The loyalty of rural tourism destination
description	The tourism sector is currently developing rapidly, thereby aiding in the significant boost of Indonesia's economy. Tourist villages are among the natural tourism product portfolios provided to tourists, which the government adequately develops to become a new and attractive alternative tourist destination. For the short term, this research examines the loyalty of tourist village destinations as a perspective destination quality, satisfaction, and intentions of practice in Kerinci Regency, Jambi Province. In the long term, it is expected to increase tourist village destinations' loyalty in Jambi Province. This research was carried out in three selected villages, namely Lempur, Pendung Talang Genting, and Jernih Jaya, Kerinci Regency, Jambi Province. The findings and discussion concluded that tourist satisfaction influences tourist destination loyalty and behavioral intention. Meanwhile, the perceptions of the quality of tourism destinations influence tourists' loyalty and urge to return to the village. Tourism satisfaction also affects the loyalty of tourist village destinations. However, its perception in terms of quality can influence tourist loyalty.
format	article
author	Syahmardi Yacob Erida Erida Ade Perdana Siregar
author_facet	Syahmardi Yacob Erida Erida Ade Perdana Siregar
author_sort	Syahmardi Yacob
title	The loyalty of rural tourism destination
title_short	The loyalty of rural tourism destination
title_full	The loyalty of rural tourism destination
title_fullStr	The loyalty of rural tourism destination
title_full_unstemmed	The loyalty of rural tourism destination
title_sort	loyalty of rural tourism destination
publisher	Ümit Hacıoğlu
publishDate	2021
url	https://doaj.org/article/0d17df39aab7419ab38e9f41f5380479
work_keys_str_mv	AT syahmardiyacob theloyaltyofruraltourismdestination AT eridaerida theloyaltyofruraltourismdestination AT adeperdanasiregar theloyaltyofruraltourismdestination AT syahmardiyacob loyaltyofruraltourismdestination AT eridaerida loyaltyofruraltourismdestination AT adeperdanasiregar loyaltyofruraltourismdestination
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The loyalty of rural tourism destination

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