PECULIARITIES OF ADVERTISING IN E-COMMERCE
The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed....
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/0d6a04d8a3b64a498945a2263089550b |
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| Sumario: | The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed. The volume of the online commerce market in the consumer goods sector, commerce, its positive and negative aspects are revealed in comparison with the generally accepted trade. It is concluded that the use of electronic commerce for small, medium and large businesses. |
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