PECULIARITIES OF ADVERTISING IN E-COMMERCE

The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed....

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Autores principales:	I. Soklakova, I. Surat
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	advertising e-commerce internet advertising internet advantages disadvantages of internet advertising consumer goods Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/0d6a04d8a3b64a498945a2263089550b
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spelling	oai:doaj.org-article:0d6a04d8a3b64a498945a2263089550b2021-12-03T07:43:25ZPECULIARITIES OF ADVERTISING IN E-COMMERCE1816-42772686-841510.26425/1816-4277-2018-5-120-125https://doaj.org/article/0d6a04d8a3b64a498945a2263089550b2018-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1036https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed. The volume of the online commerce market in the consumer goods sector, commerce, its positive and negative aspects are revealed in comparison with the generally accepted trade. It is concluded that the use of electronic commerce for small, medium and large businesses.I. SoklakovaI. SuratPublishing House of the State University of Managementarticleadvertisinge-commerceinternet advertisinginternet advantagesdisadvantages of internet advertisingconsumer goodsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 120-125 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	advertising e-commerce internet advertising internet advantages disadvantages of internet advertising consumer goods Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	advertising e-commerce internet advertising internet advantages disadvantages of internet advertising consumer goods Sociology (General) HM401-1281 Economics as a science HB71-74 I. Soklakova I. Surat PECULIARITIES OF ADVERTISING IN E-COMMERCE
description	The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed. The volume of the online commerce market in the consumer goods sector, commerce, its positive and negative aspects are revealed in comparison with the generally accepted trade. It is concluded that the use of electronic commerce for small, medium and large businesses.
format	article
author	I. Soklakova I. Surat
author_facet	I. Soklakova I. Surat
author_sort	I. Soklakova
title	PECULIARITIES OF ADVERTISING IN E-COMMERCE
title_short	PECULIARITIES OF ADVERTISING IN E-COMMERCE
title_full	PECULIARITIES OF ADVERTISING IN E-COMMERCE
title_fullStr	PECULIARITIES OF ADVERTISING IN E-COMMERCE
title_full_unstemmed	PECULIARITIES OF ADVERTISING IN E-COMMERCE
title_sort	peculiarities of advertising in e-commerce
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/0d6a04d8a3b64a498945a2263089550b
work_keys_str_mv	AT isoklakova peculiaritiesofadvertisinginecommerce AT isurat peculiaritiesofadvertisinginecommerce
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PECULIARITIES OF ADVERTISING IN E-COMMERCE

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