Compliance with mass marketing solicitation: The role of verbatim and gist processing
Abstract Introduction Mass marketing scams threaten financial and personal well‐being. Grounded in fuzzy‐trace theory, we examined whether verbatim and gist‐based risk processing predicts susceptibility to scams and whether such processing can be altered. Methods Seven hundred and one participants r...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Wiley
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/0d98c65b0b4e44edb09832360797332e |
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