Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade

The article is an attempt to represent a particular social practice, which has, due to its currency and ubiquity in the media as of late, gained a surprisingly naturalized legitimacy within the Slovenian mediascape. After Slovenia gained its independence in 1991, two parallel processes could be obse...

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Autor principal:	Vlado Kotnik
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	fashion elite media audience ethnography Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/0dcda6aab83d40be8a281dbbe13421b6
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spelling	oai:doaj.org-article:0dcda6aab83d40be8a281dbbe13421b62021-12-02T06:09:18ZFashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade10.21301/eap.v8i2.70353-15892334-8801https://doaj.org/article/0dcda6aab83d40be8a281dbbe13421b62016-02-01T00:00:00Zhttps://eap-iea.org/index.php/eap/article/view/129https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801The article is an attempt to represent a particular social practice, which has, due to its currency and ubiquity in the media as of late, gained a surprisingly naturalized legitimacy within the Slovenian mediascape. After Slovenia gained its independence in 1991, two parallel processes could be observed. On the one hand, the state itself was searching for a new identity which it could project both inward and outward, it was looking for a way to communicate the national tale of itself through numerous ruling discourses of politics, economy, tourism, sports and culture. On the other hand, the transitional ruling class and the emergent social force of postsocialist rich, chosen and owners needed new elements in the process of social differentiation. Fashion became one of the reinvented refuges or simply “discoveries” of the new Slovenian political, economic and media elite, which used the media to establish a visual order of transitional social differentiation. At the core of fashion as a mode of social distinction is a ceremonialized and spectacularized display of cultural differences within a society. Elites have been caught in the social obligation of constant invention of novelty, in order to create the necessary social difference from the non-elite or the masses. Namely, difference itself has no wider social value if there is no one to notice or desire it. This article methodologically authenticates the conclusions through the analysis of specific media perceptions and an ethnography conducted among actors on these levels: producers of fashion as social distinction (the elite) vs reproducers of fashion as social distinction (the media) vs consumers of fashion as social distinction (the audience).Vlado KotnikUniversity of BelgradearticlefashionelitemediaaudienceethnographyAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 8, Iss 2 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	fashion elite media audience ethnography Anthropology GN1-890
spellingShingle	fashion elite media audience ethnography Anthropology GN1-890 Vlado Kotnik Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade
description	The article is an attempt to represent a particular social practice, which has, due to its currency and ubiquity in the media as of late, gained a surprisingly naturalized legitimacy within the Slovenian mediascape. After Slovenia gained its independence in 1991, two parallel processes could be observed. On the one hand, the state itself was searching for a new identity which it could project both inward and outward, it was looking for a way to communicate the national tale of itself through numerous ruling discourses of politics, economy, tourism, sports and culture. On the other hand, the transitional ruling class and the emergent social force of postsocialist rich, chosen and owners needed new elements in the process of social differentiation. Fashion became one of the reinvented refuges or simply “discoveries” of the new Slovenian political, economic and media elite, which used the media to establish a visual order of transitional social differentiation. At the core of fashion as a mode of social distinction is a ceremonialized and spectacularized display of cultural differences within a society. Elites have been caught in the social obligation of constant invention of novelty, in order to create the necessary social difference from the non-elite or the masses. Namely, difference itself has no wider social value if there is no one to notice or desire it. This article methodologically authenticates the conclusions through the analysis of specific media perceptions and an ethnography conducted among actors on these levels: producers of fashion as social distinction (the elite) vs reproducers of fashion as social distinction (the media) vs consumers of fashion as social distinction (the audience).
format	article
author	Vlado Kotnik
author_facet	Vlado Kotnik
author_sort	Vlado Kotnik
title	Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade
title_short	Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade
title_full	Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade
title_fullStr	Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade
title_full_unstemmed	Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade
title_sort	fashion, media and the elite: ethnography of the exploitation of the slovenian transitional media promenade
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/0dcda6aab83d40be8a281dbbe13421b6
work_keys_str_mv	AT vladokotnik fashionmediaandtheeliteethnographyoftheexploitationofthesloveniantransitionalmediapromenade
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Fashion, Media and the Elite: Ethnography of the Exploitation of the Slovenian Transitional Media Promenade

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