Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.

Every day, thousands of polls, surveys, and rating scales are employed to elicit the attitudes of humankind. Given the ubiquitous use of these instruments, it seems we ought to have firm answers to what is measured by them, but unfortunately we do not. To help remedy this situation, we present a nov...

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Autores principales:	Lars Hall, Petter Johansson, Thomas Strandberg
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2012
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/0de7b4d2602b4660a144dcb7f7b16a79
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spelling	oai:doaj.org-article:0de7b4d2602b4660a144dcb7f7b16a792021-11-18T07:04:55ZLifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.1932-620310.1371/journal.pone.0045457https://doaj.org/article/0de7b4d2602b4660a144dcb7f7b16a792012-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/23029020/?tool=EBIhttps://doaj.org/toc/1932-6203Every day, thousands of polls, surveys, and rating scales are employed to elicit the attitudes of humankind. Given the ubiquitous use of these instruments, it seems we ought to have firm answers to what is measured by them, but unfortunately we do not. To help remedy this situation, we present a novel approach to investigate the nature of attitudes. We created a self-transforming paper survey of moral opinions, covering both foundational principles, and current dilemmas hotly debated in the media. This survey used a magic trick to expose participants to a reversal of their previously stated attitudes, allowing us to record whether they were prepared to endorse and argue for the opposite view of what they had stated only moments ago. The result showed that the majority of the reversals remained undetected, and a full 69% of the participants failed to detect at least one of two changes. In addition, participants often constructed coherent and unequivocal arguments supporting the opposite of their original position. These results suggest a dramatic potential for flexibility in our moral attitudes, and indicates a clear role for self-attribution and post-hoc rationalization in attitude formation and change.Lars HallPetter JohanssonThomas StrandbergPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 7, Iss 9, p e45457 (2012)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Lars Hall Petter Johansson Thomas Strandberg Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.
description	Every day, thousands of polls, surveys, and rating scales are employed to elicit the attitudes of humankind. Given the ubiquitous use of these instruments, it seems we ought to have firm answers to what is measured by them, but unfortunately we do not. To help remedy this situation, we present a novel approach to investigate the nature of attitudes. We created a self-transforming paper survey of moral opinions, covering both foundational principles, and current dilemmas hotly debated in the media. This survey used a magic trick to expose participants to a reversal of their previously stated attitudes, allowing us to record whether they were prepared to endorse and argue for the opposite view of what they had stated only moments ago. The result showed that the majority of the reversals remained undetected, and a full 69% of the participants failed to detect at least one of two changes. In addition, participants often constructed coherent and unequivocal arguments supporting the opposite of their original position. These results suggest a dramatic potential for flexibility in our moral attitudes, and indicates a clear role for self-attribution and post-hoc rationalization in attitude formation and change.
format	article
author	Lars Hall Petter Johansson Thomas Strandberg
author_facet	Lars Hall Petter Johansson Thomas Strandberg
author_sort	Lars Hall
title	Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.
title_short	Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.
title_full	Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.
title_fullStr	Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.
title_full_unstemmed	Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.
title_sort	lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.
publisher	Public Library of Science (PLoS)
publishDate	2012
url	https://doaj.org/article/0de7b4d2602b4660a144dcb7f7b16a79
work_keys_str_mv	AT larshall liftingtheveilofmoralitychoiceblindnessandattitudereversalsonaselftransformingsurvey AT petterjohansson liftingtheveilofmoralitychoiceblindnessandattitudereversalsonaselftransformingsurvey AT thomasstrandberg liftingtheveilofmoralitychoiceblindnessandattitudereversalsonaselftransformingsurvey
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Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.

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