Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods
Objective: Resilience against negative information can be regarded as an extra-role behavior. Such behaviors occur when consumers tend to use a particular brand without considering their own interests. On the other hand; resilience against negative information can strengthen the intention to buy. Si...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | FA |
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University of Tehran
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/0df4b6d9100046f8820cd07b62a68f99 |
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