Pembangunan Ketahanan Pangan yang Berkelanjutan dalam Masa Pandemi Melalui Aplikasi e-Grocery
This study aims to examine the factors that influence consumer purchasing decisions in using e-grocery applications technology. This paper using the basic theory of Extended Technology Acceptance Model (TAM) and its relationship with the development of Indonesian food security during a pandemic, whe...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN ID |
| Publicado: |
Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2021
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| Materias: | |
| Acceso en línea: | http://dx.doi.org/10.35590/jeb.v8i1.2887 https://doaj.org/article/0e58b533a2b6454f9e82f9f401ab2623 |
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| Sumario: | This study aims to examine the factors that influence consumer purchasing decisions in using e-grocery applications technology. This paper using the basic theory of Extended Technology Acceptance Model (TAM) and its relationship with the development of Indonesian food security during a pandemic, where the results are expected to provide input to government to develop special policies for all parties related to the use of e-grocery applications such as farmers, fishermen, market traders, mobile vegetable traders and user communities. This study uses a quantitative method with the Partial Least Square (PLS) statistical test. The results of this study are the benefits felt by consumers from the use of e-grocery do not have a significant effect on consumer purchase intentions, while ease of use, trust and financial risk are factors that affect consumer purchase intentions in using e-grocery applications |
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