Technologies of Public Relations in Formation of Image of Public Service

Positive image of public service and civil servants formation is long and complex process. This requires some knowledge. How is perceived public service by society? How overcome the alienation of citizens from the state apparatus? What are the measures for positioning the civil service undertaken by...

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Autor principal:	Yuliya Aleksandrovna Tarasova
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	pr-технологии image public relations authorities public service functionary pr-technology mass-media public Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/0e9ac13e3b8a42d59918ba5348211458
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spelling	oai:doaj.org-article:0e9ac13e3b8a42d59918ba53482114582021-11-12T10:45:59ZTechnologies of Public Relations in Formation of Image of Public Service1726-11391816-8590https://doaj.org/article/0e9ac13e3b8a42d59918ba53482114582018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/87https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590Positive image of public service and civil servants formation is long and complex process. This requires some knowledge. How is perceived public service by society? How overcome the alienation of citizens from the state apparatus? What are the measures for positioning the civil service undertaken by developed countries? PR-technology perform a special role in positive image of public service formation. PR-technology able to change the neutral-negative evaluation of the state apparatus at the respect. The selection of used in this area PR-technologies, elements of the future image is based on public opinion. Mass-media as a key technology should promulgate integrity, honesty and openness of civil servants. Authorities need to establish an effective mechanism of interaction with the public: openly, constructively and timely deliver decisions, provide reports, update the information on his web-site, realize the events to emphasize the professionalism of government departments, exercise high ethical values of public service. Planned and systematic work with the public, regular PR-events, credibility, transparency and completeness of information, as well as the position of the audience and public opinion respect should be the main mechanism at image of public service formation.Yuliya Aleksandrovna TarasovaNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlepr-технологииimagepublic relationsauthoritiespublic servicefunctionarypr-technologymass-mediapublicPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 5, Pp 29-37 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	pr-технологии image public relations authorities public service functionary pr-technology mass-media public Political institutions and public administration (General) JF20-2112
spellingShingle	pr-технологии image public relations authorities public service functionary pr-technology mass-media public Political institutions and public administration (General) JF20-2112 Yuliya Aleksandrovna Tarasova Technologies of Public Relations in Formation of Image of Public Service
description	Positive image of public service and civil servants formation is long and complex process. This requires some knowledge. How is perceived public service by society? How overcome the alienation of citizens from the state apparatus? What are the measures for positioning the civil service undertaken by developed countries? PR-technology perform a special role in positive image of public service formation. PR-technology able to change the neutral-negative evaluation of the state apparatus at the respect. The selection of used in this area PR-technologies, elements of the future image is based on public opinion. Mass-media as a key technology should promulgate integrity, honesty and openness of civil servants. Authorities need to establish an effective mechanism of interaction with the public: openly, constructively and timely deliver decisions, provide reports, update the information on his web-site, realize the events to emphasize the professionalism of government departments, exercise high ethical values of public service. Planned and systematic work with the public, regular PR-events, credibility, transparency and completeness of information, as well as the position of the audience and public opinion respect should be the main mechanism at image of public service formation.
format	article
author	Yuliya Aleksandrovna Tarasova
author_facet	Yuliya Aleksandrovna Tarasova
author_sort	Yuliya Aleksandrovna Tarasova
title	Technologies of Public Relations in Formation of Image of Public Service
title_short	Technologies of Public Relations in Formation of Image of Public Service
title_full	Technologies of Public Relations in Formation of Image of Public Service
title_fullStr	Technologies of Public Relations in Formation of Image of Public Service
title_full_unstemmed	Technologies of Public Relations in Formation of Image of Public Service
title_sort	technologies of public relations in formation of image of public service
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/0e9ac13e3b8a42d59918ba5348211458
work_keys_str_mv	AT yuliyaaleksandrovnatarasova technologiesofpublicrelationsinformationofimageofpublicservice
_version_	1718430911365644288

Technologies of Public Relations in Formation of Image of Public Service

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