ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS

In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at est...

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Autores principales:	V. Zhukov, M. Zhukova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	consulting companies service marketing integrated marketing communications promotion advertising Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/0eadb3e24cc043aab848ccb2780d49dd
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spelling	oai:doaj.org-article:0eadb3e24cc043aab848ccb2780d49dd2021-12-03T07:43:24ZADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS1816-42772686-841510.26425/1816-4277-2018-3-83-89https://doaj.org/article/0eadb3e24cc043aab848ccb2780d49dd2018-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/975https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at establishing two-way long-term contact with the target market integrated marketing communications.The main tools of integrated marketing communications: advertising, public relations, sales promotion and direct marketing - has been analyzed in detail. The problems are shown, the solution of which is directed to use each instrument of integrated marketing communications, as well as the possibilities of their use depending on the type of the market, the type of goods and services, the characteristics of consumer behavior, the market situationV. ZhukovM. ZhukovaPublishing House of the State University of Managementarticleconsulting companiesservicemarketingintegrated marketing communicationspromotionadvertisingSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 3, Pp 83-89 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	consulting companies service marketing integrated marketing communications promotion advertising Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	consulting companies service marketing integrated marketing communications promotion advertising Sociology (General) HM401-1281 Economics as a science HB71-74 V. Zhukov M. Zhukova ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
description	In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at establishing two-way long-term contact with the target market integrated marketing communications.The main tools of integrated marketing communications: advertising, public relations, sales promotion and direct marketing - has been analyzed in detail. The problems are shown, the solution of which is directed to use each instrument of integrated marketing communications, as well as the possibilities of their use depending on the type of the market, the type of goods and services, the characteristics of consumer behavior, the market situation
format	article
author	V. Zhukov M. Zhukova
author_facet	V. Zhukov M. Zhukova
author_sort	V. Zhukov
title	ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
title_short	ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
title_full	ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
title_fullStr	ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
title_full_unstemmed	ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
title_sort	advancement of consulting services based on the use of integrated marketing communications
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/0eadb3e24cc043aab848ccb2780d49dd
work_keys_str_mv	AT vzhukov advancementofconsultingservicesbasedontheuseofintegratedmarketingcommunications AT mzhukova advancementofconsultingservicesbasedontheuseofintegratedmarketingcommunications
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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS

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