ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at est...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/0eadb3e24cc043aab848ccb2780d49dd |
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