Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19
This practical article explores the challenges and unexpected benefits discovered when a public regional academic library transitioned its engagement and outreach efforts to a fully online format. The onset of COVID-19 presented a need for a radical change to Central Washington University Librari...
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Marketing Libraries Journal
2021
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| Acceso en línea: | https://doaj.org/article/0f763a16b9704262a8ab7871f45998aa |
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oai:doaj.org-article:0f763a16b9704262a8ab7871f45998aa2021-11-11T14:01:50ZSink or Swim? Transitioning Academic Library Outreach in Times of COVID-192475-8116https://doaj.org/article/0f763a16b9704262a8ab7871f45998aa2021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/04_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116This practical article explores the challenges and unexpected benefits discovered when a public regional academic library transitioned its engagement and outreach efforts to a fully online format. The onset of COVID-19 presented a need for a radical change to Central Washington University Libraries’ events and social media communication. While adhering to the core principles of library outreach and engagement, the library has shifted the modality and types of programming offered to meet safety guidelines. Online event assessment, promotion, and engagement will also be discussed.Wittek, LaurenRust, MaureenMarketing Libraries Journalarticleoutreachprogrammingcovid-19academic librariessocial mediaBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 41-62 (2021) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN |
| topic |
outreach programming covid-19 academic libraries social media Bibliography. Library science. Information resources Z |
| spellingShingle |
outreach programming covid-19 academic libraries social media Bibliography. Library science. Information resources Z Wittek, Lauren Rust, Maureen Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19 |
| description |
This practical article explores the challenges and unexpected benefits
discovered when a public regional academic library transitioned its engagement and
outreach efforts to a fully online format. The onset of COVID-19 presented a need for a
radical change to Central Washington University Libraries’ events and social media
communication. While adhering to the core principles of library outreach and
engagement, the library has shifted the modality and types of programming offered to
meet safety guidelines. Online event assessment, promotion, and engagement will
also be discussed. |
| format |
article |
| author |
Wittek, Lauren Rust, Maureen |
| author_facet |
Wittek, Lauren Rust, Maureen |
| author_sort |
Wittek, Lauren |
| title |
Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19 |
| title_short |
Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19 |
| title_full |
Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19 |
| title_fullStr |
Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19 |
| title_full_unstemmed |
Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19 |
| title_sort |
sink or swim? transitioning academic library outreach in times of covid-19 |
| publisher |
Marketing Libraries Journal |
| publishDate |
2021 |
| url |
https://doaj.org/article/0f763a16b9704262a8ab7871f45998aa |
| work_keys_str_mv |
AT witteklauren sinkorswimtransitioningacademiclibraryoutreachintimesofcovid19 AT rustmaureen sinkorswimtransitioningacademiclibraryoutreachintimesofcovid19 |
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