Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study

Sustainability standards have not yet been commonly adopted by the whole wine chain, and indicator assessments are not widely spread. A deep understanding of how embedding sustainability into business while controlling costs related to the adoption of sustainability certification standards such as d...

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Autores principales: Gloria Luzzani, Erica Grandis, Marco Frey, Ettore Capri
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Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/0fc0292669e14169a2236ed4411aaceb
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spelling oai:doaj.org-article:0fc0292669e14169a2236ed4411aaceb2021-11-25T19:05:22ZBlockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study10.3390/su1322128982071-1050https://doaj.org/article/0fc0292669e14169a2236ed4411aaceb2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12898https://doaj.org/toc/2071-1050Sustainability standards have not yet been commonly adopted by the whole wine chain, and indicator assessments are not widely spread. A deep understanding of how embedding sustainability into business while controlling costs related to the adoption of sustainability certification standards such as data collection and management practices could allow one to overcome most barriers relevant to sustainability compliance. Blockchain technology (BCT) may answer these needs. In order to verify BCT potential to be used as a sustainability management tool in the wine industry, with a qualitative triple bottom line research approach, this article explores the connections among BCT adoption in agri-food, issues posed by wine sustainability certification, and whether wine companies that already own a wine sustainability certification are prepared to adopt it. Results show that (1) the blockchain allows collecting data and information that are relevant for monitoring and improving sustainability: Soil and water features, climate conditions, treatment with pesticides and fertilizers, production process, traceability, transparency, labor and human rights, quality and safety, waste reduction, authenticity, relationship with stakeholders; (2) wine companies that already own a sustainability certification have little familiarity with blockchain applications (57.1%, n.21) and only 14% of the respondents support their intention to invest in BCT in the coming years; (3) the case study shows improvements in traceability and transparency along the supply chain and an increase in consumers’ trust that was reflected in sales growth, and the main costs are linked to complexity in data management.Gloria LuzzaniErica GrandisMarco FreyEttore CapriMDPI AGarticlewinesustainabilitycertificationsblockchainEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12898, p 12898 (2021)
institution DOAJ
collection DOAJ
language EN
topic wine
sustainability
certifications
blockchain
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle wine
sustainability
certifications
blockchain
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Gloria Luzzani
Erica Grandis
Marco Frey
Ettore Capri
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
description Sustainability standards have not yet been commonly adopted by the whole wine chain, and indicator assessments are not widely spread. A deep understanding of how embedding sustainability into business while controlling costs related to the adoption of sustainability certification standards such as data collection and management practices could allow one to overcome most barriers relevant to sustainability compliance. Blockchain technology (BCT) may answer these needs. In order to verify BCT potential to be used as a sustainability management tool in the wine industry, with a qualitative triple bottom line research approach, this article explores the connections among BCT adoption in agri-food, issues posed by wine sustainability certification, and whether wine companies that already own a wine sustainability certification are prepared to adopt it. Results show that (1) the blockchain allows collecting data and information that are relevant for monitoring and improving sustainability: Soil and water features, climate conditions, treatment with pesticides and fertilizers, production process, traceability, transparency, labor and human rights, quality and safety, waste reduction, authenticity, relationship with stakeholders; (2) wine companies that already own a sustainability certification have little familiarity with blockchain applications (57.1%, n.21) and only 14% of the respondents support their intention to invest in BCT in the coming years; (3) the case study shows improvements in traceability and transparency along the supply chain and an increase in consumers’ trust that was reflected in sales growth, and the main costs are linked to complexity in data management.
format article
author Gloria Luzzani
Erica Grandis
Marco Frey
Ettore Capri
author_facet Gloria Luzzani
Erica Grandis
Marco Frey
Ettore Capri
author_sort Gloria Luzzani
title Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
title_short Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
title_full Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
title_fullStr Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
title_full_unstemmed Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
title_sort blockchain technology in wine chain for collecting and addressing sustainable performance: an exploratory study
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/0fc0292669e14169a2236ed4411aaceb
work_keys_str_mv AT glorialuzzani blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy
AT ericagrandis blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy
AT marcofrey blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy
AT ettorecapri blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy
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