Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
Sustainability standards have not yet been commonly adopted by the whole wine chain, and indicator assessments are not widely spread. A deep understanding of how embedding sustainability into business while controlling costs related to the adoption of sustainability certification standards such as d...
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2021
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oai:doaj.org-article:0fc0292669e14169a2236ed4411aaceb2021-11-25T19:05:22ZBlockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study10.3390/su1322128982071-1050https://doaj.org/article/0fc0292669e14169a2236ed4411aaceb2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12898https://doaj.org/toc/2071-1050Sustainability standards have not yet been commonly adopted by the whole wine chain, and indicator assessments are not widely spread. A deep understanding of how embedding sustainability into business while controlling costs related to the adoption of sustainability certification standards such as data collection and management practices could allow one to overcome most barriers relevant to sustainability compliance. Blockchain technology (BCT) may answer these needs. In order to verify BCT potential to be used as a sustainability management tool in the wine industry, with a qualitative triple bottom line research approach, this article explores the connections among BCT adoption in agri-food, issues posed by wine sustainability certification, and whether wine companies that already own a wine sustainability certification are prepared to adopt it. Results show that (1) the blockchain allows collecting data and information that are relevant for monitoring and improving sustainability: Soil and water features, climate conditions, treatment with pesticides and fertilizers, production process, traceability, transparency, labor and human rights, quality and safety, waste reduction, authenticity, relationship with stakeholders; (2) wine companies that already own a sustainability certification have little familiarity with blockchain applications (57.1%, n.21) and only 14% of the respondents support their intention to invest in BCT in the coming years; (3) the case study shows improvements in traceability and transparency along the supply chain and an increase in consumers’ trust that was reflected in sales growth, and the main costs are linked to complexity in data management.Gloria LuzzaniErica GrandisMarco FreyEttore CapriMDPI AGarticlewinesustainabilitycertificationsblockchainEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12898, p 12898 (2021) |
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wine sustainability certifications blockchain Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
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wine sustainability certifications blockchain Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Gloria Luzzani Erica Grandis Marco Frey Ettore Capri Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study |
description |
Sustainability standards have not yet been commonly adopted by the whole wine chain, and indicator assessments are not widely spread. A deep understanding of how embedding sustainability into business while controlling costs related to the adoption of sustainability certification standards such as data collection and management practices could allow one to overcome most barriers relevant to sustainability compliance. Blockchain technology (BCT) may answer these needs. In order to verify BCT potential to be used as a sustainability management tool in the wine industry, with a qualitative triple bottom line research approach, this article explores the connections among BCT adoption in agri-food, issues posed by wine sustainability certification, and whether wine companies that already own a wine sustainability certification are prepared to adopt it. Results show that (1) the blockchain allows collecting data and information that are relevant for monitoring and improving sustainability: Soil and water features, climate conditions, treatment with pesticides and fertilizers, production process, traceability, transparency, labor and human rights, quality and safety, waste reduction, authenticity, relationship with stakeholders; (2) wine companies that already own a sustainability certification have little familiarity with blockchain applications (57.1%, n.21) and only 14% of the respondents support their intention to invest in BCT in the coming years; (3) the case study shows improvements in traceability and transparency along the supply chain and an increase in consumers’ trust that was reflected in sales growth, and the main costs are linked to complexity in data management. |
format |
article |
author |
Gloria Luzzani Erica Grandis Marco Frey Ettore Capri |
author_facet |
Gloria Luzzani Erica Grandis Marco Frey Ettore Capri |
author_sort |
Gloria Luzzani |
title |
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study |
title_short |
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study |
title_full |
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study |
title_fullStr |
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study |
title_full_unstemmed |
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study |
title_sort |
blockchain technology in wine chain for collecting and addressing sustainable performance: an exploratory study |
publisher |
MDPI AG |
publishDate |
2021 |
url |
https://doaj.org/article/0fc0292669e14169a2236ed4411aaceb |
work_keys_str_mv |
AT glorialuzzani blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy AT ericagrandis blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy AT marcofrey blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy AT ettorecapri blockchaintechnologyinwinechainforcollectingandaddressingsustainableperformanceanexploratorystudy |
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1718410324340637696 |