Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá

We determine whether community pharmacies in Bogotá produce differential quality signals, and if they are related to an objective quality measure: the compliance with prescription rules. In this quantitative descriptive study, we use the simulated client methodology (N=298) to assess whether Bogota...

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Autores principales:	Tatiana Andia, César Mantilla, Álvaro Morales, Santiago Ortiz, Paul Rodriguez-Lesmes
Formato:	article
Lenguaje:	EN ES
Publicado:	Universidad de Antioquia 2021
Materias:	pharmacies pharmaceuticals drugs simulated client contraceptive pills Economic history and conditions HC10-1085 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/0fdecbecadb24ebd8a05cf63d5c6383d
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spelling	oai:doaj.org-article:0fdecbecadb24ebd8a05cf63d5c6383d2021-11-23T04:08:17ZExtracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá10.17533/udea.le.n96a3442430120-25962323-0622https://doaj.org/article/0fdecbecadb24ebd8a05cf63d5c6383d2021-11-01T00:00:00Zhttps://revistas.udea.edu.co/index.php/lecturasdeeconomia/article/view/344243https://doaj.org/toc/0120-2596https://doaj.org/toc/2323-0622 We determine whether community pharmacies in Bogotá produce differential quality signals, and if they are related to an objective quality measure: the compliance with prescription rules. In this quantitative descriptive study, we use the simulated client methodology (N=298) to assess whether Bogota’s community pharmacies comply with prescription rules related to contraceptive medications. Simulated clients requested a specific brand of contraceptive pills for their young sister. We find that one per cent of the staff at the pharmacy asked for a prescription when the pills were requested. Five per cent of the staff made additional questions that signal knowledge or interest in correct delivery of pills (e.g., the sister’s age or if the pills were prescribed for acne). We do not find differences by socio-economic level or type of ownership of the pharmacy (i.e., large firm versus independent) on the request of prescriptions or further questions about the pills. Concerning the aesthetic signals of quality, independent pharmacies were less likely to portray a diploma of their chemist, and the likelihood that their staff wore white coats was also lower; however, those signals are not associated with the actual quality measure. We conclude that Bogota’s community pharmacies differentiation is based on simple signals associated with a professional image, but not with actual procedures that guarantee the safety of consumers. Tatiana AndiaCésar MantillaÁlvaro MoralesSantiago OrtizPaul Rodriguez-LesmesUniversidad de Antioquiaarticlepharmaciespharmaceuticalsdrugssimulated clientcontraceptive pillsEconomic history and conditionsHC10-1085Economics as a scienceHB71-74ENESLecturas de Economía, Iss 96 (2021)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	pharmacies pharmaceuticals drugs simulated client contraceptive pills Economic history and conditions HC10-1085 Economics as a science HB71-74
spellingShingle	pharmacies pharmaceuticals drugs simulated client contraceptive pills Economic history and conditions HC10-1085 Economics as a science HB71-74 Tatiana Andia César Mantilla Álvaro Morales Santiago Ortiz Paul Rodriguez-Lesmes Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá
description	We determine whether community pharmacies in Bogotá produce differential quality signals, and if they are related to an objective quality measure: the compliance with prescription rules. In this quantitative descriptive study, we use the simulated client methodology (N=298) to assess whether Bogota’s community pharmacies comply with prescription rules related to contraceptive medications. Simulated clients requested a specific brand of contraceptive pills for their young sister. We find that one per cent of the staff at the pharmacy asked for a prescription when the pills were requested. Five per cent of the staff made additional questions that signal knowledge or interest in correct delivery of pills (e.g., the sister’s age or if the pills were prescribed for acne). We do not find differences by socio-economic level or type of ownership of the pharmacy (i.e., large firm versus independent) on the request of prescriptions or further questions about the pills. Concerning the aesthetic signals of quality, independent pharmacies were less likely to portray a diploma of their chemist, and the likelihood that their staff wore white coats was also lower; however, those signals are not associated with the actual quality measure. We conclude that Bogota’s community pharmacies differentiation is based on simple signals associated with a professional image, but not with actual procedures that guarantee the safety of consumers.
format	article
author	Tatiana Andia César Mantilla Álvaro Morales Santiago Ortiz Paul Rodriguez-Lesmes
author_facet	Tatiana Andia César Mantilla Álvaro Morales Santiago Ortiz Paul Rodriguez-Lesmes
author_sort	Tatiana Andia
title	Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá
title_short	Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá
title_full	Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá
title_fullStr	Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá
title_full_unstemmed	Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá
title_sort	extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in bogotá
publisher	Universidad de Antioquia
publishDate	2021
url	https://doaj.org/article/0fdecbecadb24ebd8a05cf63d5c6383d
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Extracting low-cost signals of perceived quality control in community pharmacies: a simulated client study of contraceptive dispensing in Bogotá

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