Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri

<p><span>The research objection are to obtain information about the relationship between the young generation lifestyle that related to the domestic food and beverage products consumption (case of warteg). The research methods was descriptive method with 100 samples. The data analyzed...

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Autores principales:	Reny Andriyanty, Haswan Yunaz
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2020
Materias:	young generation, domestic product, lifestyle Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/0ffe7de8d7044e1a910d8b9e03b99d6c
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spelling	oai:doaj.org-article:0ffe7de8d7044e1a910d8b9e03b99d6c2021-11-05T05:03:36ZModel Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri1693-76192580-417010.30596/jimb.v21i1.4024https://doaj.org/article/0ffe7de8d7044e1a910d8b9e03b99d6c2020-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/4024https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><span>The research objection are to obtain information about the relationship between the young generation lifestyle that related to the domestic food and beverage products consumption (case of warteg). The research methods was descriptive method with 100 samples. The data analyzed by mutlivariance analysis with structural equation modeling. The developed research model 70.7 percent is represented by exogenous variables. Consumption motives in the form of economic and social motives that developed in the young generation, the pleasant experiences of domestic food products consumption, the consumers' perceptions about ethnocentrism and consumer attitudes that appreciate the domestic product are influencing factors for “love domestic product “ lifestyle among the young generation.</span></p>Reny AndriyantyHaswan YunazUniversitas Muhammadiyah Sumatera Utaraarticleyoung generation, domestic product, lifestyleManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 21, Iss 1, Pp 82-95 (2020)
institution	DOAJ
collection	DOAJ
language	ID
topic	young generation, domestic product, lifestyle Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	young generation, domestic product, lifestyle Management. Industrial management HD28-70 Business HF5001-6182 Reny Andriyanty Haswan Yunaz Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri
description	<p><span>The research objection are to obtain information about the relationship between the young generation lifestyle that related to the domestic food and beverage products consumption (case of warteg). The research methods was descriptive method with 100 samples. The data analyzed by mutlivariance analysis with structural equation modeling. The developed research model 70.7 percent is represented by exogenous variables. Consumption motives in the form of economic and social motives that developed in the young generation, the pleasant experiences of domestic food products consumption, the consumers' perceptions about ethnocentrism and consumer attitudes that appreciate the domestic product are influencing factors for “love domestic product “ lifestyle among the young generation.</span></p>
format	article
author	Reny Andriyanty Haswan Yunaz
author_facet	Reny Andriyanty Haswan Yunaz
author_sort	Reny Andriyanty
title	Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri
title_short	Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri
title_full	Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri
title_fullStr	Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri
title_full_unstemmed	Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri
title_sort	model gaya hidup konsumen dalam memilih produk makanan dalam negeri
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2020
url	https://doaj.org/article/0ffe7de8d7044e1a910d8b9e03b99d6c
work_keys_str_mv	AT renyandriyanty modelgayahidupkonsumendalammemilihprodukmakanandalamnegeri AT haswanyunaz modelgayahidupkonsumendalammemilihprodukmakanandalamnegeri
_version_	1718444513116028928

Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri

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