RELATIONSHIP MANAGEMENT IN BRAND POSITIONING: AN ASSESMENT ON WEB PAGES IN THE BANKING SECTOR
One of the main points of branding process in the positioning of the brands in the mind and being permanence are establishing and managing a network of relationship that can create added value to the parties. Especially, the relationship management on web pages which gains wide currency is extremely...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/1035e421312f4c459e51e2bc8e979e27 |
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