The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy

The purpose of this study was to provide a detailed framework of wine purchases in supermarkets during the COVID-19 pandemic. The unexpected diffusion of the virus and the restrictions imposed in Italy to prevent its spread have significantly affected the food purchasing habits of consumers. By anal...

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Autores principales:	Francesca Gerini, Andrea Dominici, Leonardo Casini
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	coronavirus scanner data wine consumer lockdown supermarkets Chemical technology TP1-1185
Acceso en línea:	https://doaj.org/article/105bf5e2874244c195812d26e5e1b8fd
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spelling	oai:doaj.org-article:105bf5e2874244c195812d26e5e1b8fd2021-11-25T17:34:03ZThe Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy10.3390/foods101126742304-8158https://doaj.org/article/105bf5e2874244c195812d26e5e1b8fd2021-11-01T00:00:00Zhttps://www.mdpi.com/2304-8158/10/11/2674https://doaj.org/toc/2304-8158The purpose of this study was to provide a detailed framework of wine purchases in supermarkets during the COVID-19 pandemic. The unexpected diffusion of the virus and the restrictions imposed in Italy to prevent its spread have significantly affected the food purchasing habits of consumers. By analyzing the scanner data of the wine sales in the Italian mass market retail channel, this study was intended to show whether and how the dynamics triggered by the pandemic have modified the overall value and type of wine purchases, focusing on prices, formats, and promotional sales. In particular, this study explores sales in two separate periods, namely March–April (the “lockdown”, with general compulsory closing and severe restrictions) and June–July 2020 (the “post-lockdown”, in which some limitations were no longer effective). The analysis of wine sales during lockdown and post-lockdown and the study of the variations compared to the sales of the previous years showed some significant changes in purchase behavior. The results could provide managers, researchers, and policy makers with extensive insights into the purchasing patterns of consumers during this unprecedented time and reveal trends that may characterize the structure of the future wine demand.Francesca GeriniAndrea DominiciLeonardo CasiniMDPI AGarticlecoronavirusscanner datawine consumerlockdownsupermarketsChemical technologyTP1-1185ENFoods, Vol 10, Iss 2674, p 2674 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	coronavirus scanner data wine consumer lockdown supermarkets Chemical technology TP1-1185
spellingShingle	coronavirus scanner data wine consumer lockdown supermarkets Chemical technology TP1-1185 Francesca Gerini Andrea Dominici Leonardo Casini The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy
description	The purpose of this study was to provide a detailed framework of wine purchases in supermarkets during the COVID-19 pandemic. The unexpected diffusion of the virus and the restrictions imposed in Italy to prevent its spread have significantly affected the food purchasing habits of consumers. By analyzing the scanner data of the wine sales in the Italian mass market retail channel, this study was intended to show whether and how the dynamics triggered by the pandemic have modified the overall value and type of wine purchases, focusing on prices, formats, and promotional sales. In particular, this study explores sales in two separate periods, namely March–April (the “lockdown”, with general compulsory closing and severe restrictions) and June–July 2020 (the “post-lockdown”, in which some limitations were no longer effective). The analysis of wine sales during lockdown and post-lockdown and the study of the variations compared to the sales of the previous years showed some significant changes in purchase behavior. The results could provide managers, researchers, and policy makers with extensive insights into the purchasing patterns of consumers during this unprecedented time and reveal trends that may characterize the structure of the future wine demand.
format	article
author	Francesca Gerini Andrea Dominici Leonardo Casini
author_facet	Francesca Gerini Andrea Dominici Leonardo Casini
author_sort	Francesca Gerini
title	The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy
title_short	The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy
title_full	The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy
title_fullStr	The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy
title_full_unstemmed	The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy
title_sort	effects of the covid-19 pandemic on the mass market retailing of wine in italy
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/105bf5e2874244c195812d26e5e1b8fd
work_keys_str_mv	AT francescagerini theeffectsofthecovid19pandemiconthemassmarketretailingofwineinitaly AT andreadominici theeffectsofthecovid19pandemiconthemassmarketretailingofwineinitaly AT leonardocasini theeffectsofthecovid19pandemiconthemassmarketretailingofwineinitaly AT francescagerini effectsofthecovid19pandemiconthemassmarketretailingofwineinitaly AT andreadominici effectsofthecovid19pandemiconthemassmarketretailingofwineinitaly AT leonardocasini effectsofthecovid19pandemiconthemassmarketretailingofwineinitaly
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The Effects of the COVID-19 Pandemic on the Mass Market Retailing of Wine in Italy

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