MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of int...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/10b3796738f94f0c8d666e6c7d268dcf |
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| Sumario: | Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of introduction this practice to a Russian retail segment. |
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