MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY

Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of int...

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Autores principales:	N. Vakurova, K. Golubeva, D. Kasparova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	merchandising marketing advertising display of goods consumers sales promotion Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/10b3796738f94f0c8d666e6c7d268dcf
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spelling	oai:doaj.org-article:10b3796738f94f0c8d666e6c7d268dcf2021-12-03T07:43:20ZMERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY1816-42772686-8415https://doaj.org/article/10b3796738f94f0c8d666e6c7d268dcf2017-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/550https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of introduction this practice to a Russian retail segment.N. VakurovaK. GolubevaD. KasparovaPublishing House of the State University of Managementarticlemerchandisingmarketingadvertisingdisplay of goodsconsumerssales promotionSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 38-42 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	merchandising marketing advertising display of goods consumers sales promotion Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	merchandising marketing advertising display of goods consumers sales promotion Sociology (General) HM401-1281 Economics as a science HB71-74 N. Vakurova K. Golubeva D. Kasparova MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
description	Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of introduction this practice to a Russian retail segment.
format	article
author	N. Vakurova K. Golubeva D. Kasparova
author_facet	N. Vakurova K. Golubeva D. Kasparova
author_sort	N. Vakurova
title	MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
title_short	MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
title_full	MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
title_fullStr	MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
title_full_unstemmed	MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
title_sort	merchandising as a special marketing technology
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/10b3796738f94f0c8d666e6c7d268dcf
work_keys_str_mv	AT nvakurova merchandisingasaspecialmarketingtechnology AT kgolubeva merchandisingasaspecialmarketingtechnology AT dkasparova merchandisingasaspecialmarketingtechnology
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MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY

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