THE LEADING THEMES OF POLITICAL PUBLIC RELATIONS OF JUSTICE AND DEVELOPMENT PARTY

The fact that Justice and Development Party came to power alone soon after its foundation is predominantly related and due to pessimism and hopelessness arising during the rule of long-lasting coalition period, yet the continuous and uninterrupted ruling period of Justice and Development Party can b...

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Autor principal: Hakan AYDIN
Formato: article
Lenguaje:DE
EN
FR
TR
Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/10e54d16a6b1494bae887e6318348196
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Sumario:The fact that Justice and Development Party came to power alone soon after its foundation is predominantly related and due to pessimism and hopelessness arising during the rule of long-lasting coalition period, yet the continuous and uninterrupted ruling period of Justice and Development Party can be successfully interpreted through the nature of its political public relations strategies that eventually brings success and so is public support. This qualitative study analyses the nature of the strategies through different aspects of its successful discourse namely in the field of “Democracy and Freedoms”, “Stability and Development” and “Social Policies”. The significance of the themes building “we-feeling” among society and