Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers

Current research explores the concept of masculine identity in modern social world as evidence of retail products consumption which was traditionally seen as female or feminine (cosmetic grooming products). This study comparatively analyze the effect of personal, social, and marketing factors on the...

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Autores principales:	Imran Khan, Han Dongping, Muhammad Abdullah, Zeeshan Ahmad, Tauqir Ahmad Ghauri, Sidra Ghazanfar
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	cosmetics consumer behavior advertising lifestyle aging health care self-image Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/112a477417ed4726a16e8cb82ca76e00
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spelling	oai:doaj.org-article:112a477417ed4726a16e8cb82ca76e002021-12-02T10:44:30ZMen’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers2331-197510.1080/23311975.2017.1309783https://doaj.org/article/112a477417ed4726a16e8cb82ca76e002017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1309783https://doaj.org/toc/2331-1975Current research explores the concept of masculine identity in modern social world as evidence of retail products consumption which was traditionally seen as female or feminine (cosmetic grooming products). This study comparatively analyze the effect of personal, social, and marketing factors on the attitude of Chinese and Pakistani male consumers toward the consumption of cosmetics. This paper begins with a comprehensive review of the literature on the topic. Data were collected from 260 Chinese and 210 Pakistani male customers from three metropolitan cities from each country. Descriptive statistics, correlation and regression analysis (ordinary least square (OLS) and Ridge) are used to test the hypotheses. Results show mixed effect on Chinese and Pakistani male’s attitude and motivation toward consumption of cosmetic products. Physical attractiveness impacts only on Pakistani men while lifestyle effects only on Chinese male consumers. It directs the marketers to find the most significant factors toil in men cosmetic segment in China and Pakistan.Imran KhanHan DongpingMuhammad AbdullahZeeshan AhmadTauqir Ahmad GhauriSidra GhazanfarTaylor & Francis Grouparticlecosmeticsconsumer behavioradvertisinglifestyleaginghealth careself-imageBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	cosmetics consumer behavior advertising lifestyle aging health care self-image Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	cosmetics consumer behavior advertising lifestyle aging health care self-image Business HF5001-6182 Management. Industrial management HD28-70 Imran Khan Han Dongping Muhammad Abdullah Zeeshan Ahmad Tauqir Ahmad Ghauri Sidra Ghazanfar Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
description	Current research explores the concept of masculine identity in modern social world as evidence of retail products consumption which was traditionally seen as female or feminine (cosmetic grooming products). This study comparatively analyze the effect of personal, social, and marketing factors on the attitude of Chinese and Pakistani male consumers toward the consumption of cosmetics. This paper begins with a comprehensive review of the literature on the topic. Data were collected from 260 Chinese and 210 Pakistani male customers from three metropolitan cities from each country. Descriptive statistics, correlation and regression analysis (ordinary least square (OLS) and Ridge) are used to test the hypotheses. Results show mixed effect on Chinese and Pakistani male’s attitude and motivation toward consumption of cosmetic products. Physical attractiveness impacts only on Pakistani men while lifestyle effects only on Chinese male consumers. It directs the marketers to find the most significant factors toil in men cosmetic segment in China and Pakistan.
format	article
author	Imran Khan Han Dongping Muhammad Abdullah Zeeshan Ahmad Tauqir Ahmad Ghauri Sidra Ghazanfar
author_facet	Imran Khan Han Dongping Muhammad Abdullah Zeeshan Ahmad Tauqir Ahmad Ghauri Sidra Ghazanfar
author_sort	Imran Khan
title	Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
title_short	Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
title_full	Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
title_fullStr	Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
title_full_unstemmed	Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
title_sort	men’s attitude and motivation toward consumption of grooming products: a comparison of chinese and pakistani male consumers
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/112a477417ed4726a16e8cb82ca76e00
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Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers

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