Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers

Current research explores the concept of masculine identity in modern social world as evidence of retail products consumption which was traditionally seen as female or feminine (cosmetic grooming products). This study comparatively analyze the effect of personal, social, and marketing factors on the...

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Autores principales: Imran Khan, Han Dongping, Muhammad Abdullah, Zeeshan Ahmad, Tauqir Ahmad Ghauri, Sidra Ghazanfar
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2017
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Acceso en línea:https://doaj.org/article/112a477417ed4726a16e8cb82ca76e00
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