Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
Current research explores the concept of masculine identity in modern social world as evidence of retail products consumption which was traditionally seen as female or feminine (cosmetic grooming products). This study comparatively analyze the effect of personal, social, and marketing factors on the...
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| Auteurs principaux: | , , , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2017
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/112a477417ed4726a16e8cb82ca76e00 |
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