Innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news
Our study, the result of an international partnership, sought to assess the importance given by 23 readers to the name of the publication source for four different texts on health topics, using an innovative methodology in the academic study field of scientific communication – an eye tracker. With a...
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Instituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz)
2021
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oai:doaj.org-article:11e6699cf4cb4808a4ca7c7cfddb85842021-11-11T12:06:38ZInnovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news1981-627810.29397/reciis.v15i4.2294https://doaj.org/article/11e6699cf4cb4808a4ca7c7cfddb85842021-11-01T00:00:00Zhttps://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/2294https://doaj.org/toc/1981-6278Our study, the result of an international partnership, sought to assess the importance given by 23 readers to the name of the publication source for four different texts on health topics, using an innovative methodology in the academic study field of scientific communication – an eye tracker. With an eye tracker, it is possible to map at every moment the reader’s eyes and points of fixation of the eye on the text, indicating the reader’s attention. Although the source of publication is considered an important criterion for the credibility of the information, our results, from the analysis of 35,394 measurements of fixations measured by the eye tracker, indicate the little importance given to the name of the publication source, even though the text presents fake news characteristics.Luís AmorimLuisa MassaraniThierry BaccinoInstituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz)articledivulgação científicarastreador ocularnotícias falsasdesinformação e saúdejornalismo.Communication. Mass mediaP87-96Public aspects of medicineRA1-1270ENESPTRECIIS, Vol 15, Iss 4 (2021) |
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DOAJ |
| collection |
DOAJ |
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EN ES PT |
| topic |
divulgação científica rastreador ocular notícias falsas desinformação e saúde jornalismo. Communication. Mass media P87-96 Public aspects of medicine RA1-1270 |
| spellingShingle |
divulgação científica rastreador ocular notícias falsas desinformação e saúde jornalismo. Communication. Mass media P87-96 Public aspects of medicine RA1-1270 Luís Amorim Luisa Massarani Thierry Baccino Innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news |
| description |
Our study, the result of an international partnership, sought to assess the importance given by 23 readers to the name of the publication source for four different texts on health topics, using an innovative methodology in the academic study field of scientific communication – an eye tracker. With an eye tracker, it is possible to map at every moment the reader’s eyes and points of fixation of the eye on the text, indicating the reader’s attention. Although the source of publication is considered an important criterion for the credibility of the information, our results, from the analysis of 35,394 measurements of fixations measured by the eye tracker, indicate the little importance given to the name of the publication source, even though the text presents fake news characteristics. |
| format |
article |
| author |
Luís Amorim Luisa Massarani Thierry Baccino |
| author_facet |
Luís Amorim Luisa Massarani Thierry Baccino |
| author_sort |
Luís Amorim |
| title |
Innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news |
| title_short |
Innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news |
| title_full |
Innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news |
| title_fullStr |
Innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news |
| title_full_unstemmed |
Innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news |
| title_sort |
innovation, possibilities and limitations in the use of an eye tracker in science communication research: a study on the importance of the source of information in health news |
| publisher |
Instituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz) |
| publishDate |
2021 |
| url |
https://doaj.org/article/11e6699cf4cb4808a4ca7c7cfddb8584 |
| work_keys_str_mv |
AT luisamorim innovationpossibilitiesandlimitationsintheuseofaneyetrackerinsciencecommunicationresearchastudyontheimportanceofthesourceofinformationinhealthnews AT luisamassarani innovationpossibilitiesandlimitationsintheuseofaneyetrackerinsciencecommunicationresearchastudyontheimportanceofthesourceofinformationinhealthnews AT thierrybaccino innovationpossibilitiesandlimitationsintheuseofaneyetrackerinsciencecommunicationresearchastudyontheimportanceofthesourceofinformationinhealthnews |
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